Email Ethics - Email body changes.

over 2 years ago (Edited)

Dear Hivers

Readability
To improve readability on mobile devices, increase the typo size : 14px minimum for body text and 22px for titles. And to avoid horizontal scrolling, limit the width of your emails between 320 and 550px. Adopt a typography that automatically adjusts to the width of the screen.
Even if the newsletters are presented most of the time in 2 or 3 columns, favor a layout in a thin column for your prospecting emails .

Picture
The choice of colors and layout is not trivial. It gives a very nice effect on mind same as your written article. Test and verify the chosen model on multiple devices. You might be amazed at how certain color combinations look on certain devices.

It is estimated that in 47% of cases messaging (especially mobile) block images. So do not rely on the strength of your images alone to seduce your readers. If they don't see them and find nothing of interest in your post, they might never read you.

Simplicity
The smaller the screen, the simpler and cleaner the design of your email should be . Be brief, concise. Choose a straightforward yet elegant style.

Lighten your titles and texts as much as possible.
Simplify your menus, navigation bars, and other social sharing buttons.
Use short sentences from which you have eliminated all adjectives and unnecessary expressions.
Dynamic
You should be crystal clear in offering and see how you are getting customer response.
You have to see and teach them.

Behaviors are changing. Mobile users are quicker to react. Calls to action are more important and effective than ever. Choose prominent buttons . A minimum size of 44x44px is recommended. Consider increasing the space around the buttons to make the touch experience more pleasant.

Also make sure that all clickable links are clearly recognizable. And provide links to key pages of your site (presentation of your company, your services, etc.). And you will of course have optimized all landing pages for all screen sizes.

Finally, last but not least, in the age of the social web, don't forget to include links to your social networks in your emailing campaigns : out of 10,000 emails opened, 23 are shared on Facebook. It may not be huge but it is constantly increasing… and it is one more opportunity not to be overlooked.

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