Dear Hivers

Whether you choose to manage your inbound marketing in-house or outsource it, here are some essential facts.

Waiting long will give you good customer and results.
You will need at least 3 to 6 months to develop your web presence and on social networks, to achieve a critical mass of quality content and work on your SEO. In short, to achieve a certain visibility and notoriety . And there are many obstacles that are likely to prolong this set-up period.

It will then take another 4 to 6 months to reap the first benefits from your new marketing approach. In other words, as your visibility and notoriety grows, you will seek, through targeted and effective calls to action, to convert your visitors into prospects .

You can then integrate them into your prospecting cycle to try to convert them into customers. Here again, inbound marketing can help you with personalized e-mailings, targeted promotional offers (on social networks or on your site), etc. You can now try to start converting them into a good and loyal customer.

It may take longer than expected
If your site is static and poorly referenced : a complete overhaul may be required.
If you have little content : you will have to create or harvest it, optimize it and distribute it.
If you don't have customer focus : it's time to rethink your customer approach.
If you have many employees : plan to train them and support the culture change essential to the success of an inbound marketing strategy.
If you have little time : know that inbound marketing must become a daily routine and cannot stop at the first results obtained
If your teams are relocated : it will be necessary to set up a central coordination to ensure the consistency of your image and your messages.

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