Dear Hivers

Inbound marketing is incredibly trendy. It reflects the marketing shift made in recent months which I told you about in a previous article . The agencies which practice it multiply as well as the articles which extol its merits. To hear them, it would be enough to do it to attract new customers and ensure the success of his business. Attractive, isn't it?

Like many entrepreneurs, you are on the lookout for new recipes to develop your business and inbound marketing tempts you. But beware of the lark mirror!

Inbound: YES but ...
In marketing, as in any discipline, there is no miracle solution! And some entrepreneurs can be misled, because inbound sometimes creates unrealistic expectations. Why?

Inbound is not a quick win, it is a long-term process based on two prerequisites :

A clear marketing strategy : What do you offer to whom, when, why and how?
A regular commucation and a good knowledge of your prospects and customers.
If, like many entrepreneurs I meet, you do communication when the opportunity arises, inbound marketing is not for you. If you don't make a solid way you will always fail. Same with the marketing you need to communicate with all so that they can help you in future.

Of course you have read the stories of those companies that are experiencing record increases in traffic to their site or are generating many more leads through inbound marketing. The plan depends on different organisations. We cannot know what brings you good results you need to apply all the options and checkout. It's engagement and prepration also effect the strategy.

If you do it properly with including all the factors in plan which effect the sales and traffic and competition. The. Surely you will get results.

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