Dear Hivers

This is the second part of the yesterday article hope you will like it.

Real sublimated
At a time when email has supplanted mail, when documents go into the clouds, at the time of instant tweets and texts, at the time of conversations and sharing of videos, photos and stories online, the traditional marketing must reinvent itself; it is not dead, far from it, but it must imperatively adapt to the expectations of new consumer actors.

The paper supports- magazines, catalogs, manuals or others - are not outdated. They must evolve and find their place in the wider range of communication tools. More than ever, quality, relevance and originality make the difference. Quickly photocopying a poorly put together Powerpoint presentation is a waste of time (and money). On the other hand, careful graphics and original packaging will make a “good” impression while the relevance and richness of the content will effectively extend a conference or a first commercial contact. These objects thus find real added value. They touch the heart, soul or mind much better and more lastingly than a quick visit to a web page. The time here does not have the same thickness and the stake is different: it is a question of staying in memory.

Faced with competition from e-commerce solutions, the traditional store must also reinvent itself. The large brands have understood this and are starting a process of re-humanizing retail spaces (by increasing the number of small local stores, for example).

New concepts are also appearing, such as “pop-up stores” which serve more to promote a concept online than to sell directly. These pop-up stores adapt to a changing and volatile environment. They appear with the seasons, product launches, brand alliances or current events.

Thus, extending the online experience by taking it offline , in "real life", makes it possible to reach and convince other consumers.

To date, few companies adopt a genuine cross-channel strategy.

A bridge further
Whether you are a traditional company convinced that your customers are not on the net or you are a pure web player sure to be able to reach all your customers with news and Facebook messages, in both cases, it is urgent to review your marketing approach and learn to build bridges from one world to another . Because your customers are everywhere and use all the channels at their disposal to get information, choose and take action.

Changes in behavior and mentalities have been underway for several years now, but they are still accelerating. This is why, in order to reach all generations and ensure the future of your business, it is imperative that you multiply multi-channel actions to reach previously untapped targets.

The only risk of such an approach is not having thought enough about a coherent and homogeneous strategy to meet the expectations of both worlds.

In this perpetual movement between the real world and the virtual world, each marketing action becomes a pebble that ricochets and creates ever larger concentric circles. It is this amplification of the ripple effect that allows you to reach clients wherever they are, not just where you are comfortable, in your comfort zone , online or offline. .

To know more:
The intersection of the internet and marketing has changed the way we approach customers. The study of buyer behaviors has given birth to a new discipline within marketing - behavioral marketing - based on the analysis and mapping of the multichannel behaviors of customers and prospects.

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