Dear Hivers

Memory research has shown that after a week we do not remember more than 10% of what we have heard. On the other hand, this rises to 65% when a visual is associated with the message.

The proliferation of infographics and videos tends to indicate that marketers have understood the usefulness of visuals to better convey the message of brands.

But, do you know what makes this visual content really effective? How can you be sure that your visuals encourage action, that they go beyond the simple illustration of information? And how do you create visual content that gets your audience to do something, and not just say “like”?

Respond ability.

Brain does not understand language it need photo to act and respond. A good visualisation will give better results.

Recommendations to optimize your visuals
To create effective visual content , three essential components:

Context:
Your client must understand that the status quo is dangerous. Your visual will have to show him the gaps to convince him and create a sense of urgency to get him to change. If you just present your solution and describe its qualities, don't expect him to jump at the chance.

Contrast:
Your visual content should show the contrast between the status quo and the proposed solution. This contrast is necessary to help the brain make a decision. The latter does not perceive value if there is no contrast. So clearly show how your solution can fill in the gaps and overcome the shortcomings of the existing situation.

Concrete:
Use simple and concrete visuals that are directly understandable. Complicated visual will effect the underlying of the brain.

In conclusion,

In future , you can try to create a good campaign which includes this Cs. This will give your tremendous intraction and responses in terms of sales and customer.

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