BRAND

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A brand can choose to be a regional player and successfully deploy that strategy.

In the US, Sonic/Zaxby are southern brands, and Culver's is a Midwestern brand.

What's the deal with Glo in Nigeria? Is it a regional (southwestern) or national player?

Glo obviously has a national presence but its brand communication seems overtly Yorubaish.

Shouldn't a national player be a but more inclusive in its communication?



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what kind of brand is that?

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😆 It's a telecommunication company in Nigeria

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