So I was watching a youtube video the other day, and couldn't escape the statement by this Norwegian about the fact that Youtube created youtube #shorts in order to stem the competition from Tiktok as Tiktok is taking over the short video landscape by storm.

I couldn't help but realise that Facebook did the same with Facebook stories, Instagram Reels and WhatsApp Status and other tweaks within their respective apps in a bid to retain their users in their apps as there were strong competitions from others.

Interestingly all these have also provided even more monetization options for them and their creators. Even the giants have to protect their tuff!

The thrust of today's article is that these giants could easily adapt to the ever-changing landscape of the tech world because they had built a primary platform over the years.

Think about it, many public speakers today were once successful network marketers or entrepreneurs. People who succeeded in affiliate marketing are easily transitioning to becoming top-tier bloggers.

This means the platform you build today, no matter how small provides the grounds for your expansion later. It also gives you the strength to withstand and thrive regardless of the competition or opposition that may come.

So the obvious question is what are you building?
If you are building and you are tempted to throw in the towel, remember you cannot grow what you don't build. Also, know that it won't always be difficult. You truly don't have an idea how great your little efforts will turn out tomorrow. So keep building.

“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.” – Dale Carnegie

“Each of us is carving a stone, erecting a column, or cutting a piece of stained glass in the construction of something much bigger than ourselves.” – Adrienne Clarkson

“We shape our buildings; thereafter, they shape us.” – Winston Churchill