Advertising Part 2 of 3

Safe List Mailers

Safe Lists, Viral Mailers, List Mailers are all basically similar in that you will be able to mail members of the list anywhere from many times a day, to once a week, depending on the program and size of the list.

SafeList mailing is just as it sounds. You will be sending mail to other members who have agreed to receive mail.

Following the guidelines of the safe list, you will never be spamming, and you will not be cold mailing your e-mails.

Much like traffic exchanges, when you use mailer services you will be working to get people to look at your sites, however, first, you need to entice them to first click the link. Unlike in a TE where your splash page pops up randomly, in a mailer, the person receives an email first and then clicks a credit link to view the ad you are promoting.

So now you have a new skill to perfect.
THE HEADLINE. You want a headline that is simple, yet appealing, and doesn’t make false promises or is totally unrelated to your ad.

The headline or subject line can make or break your ad. Now is probably a good time to tell you about some of the DON’TS in subject lines.

Many mailers have become very strict about the subject line, and some have outlawed certain subject lines.
Some of the most common trouble-causing lines include

• Notification of payment received
• Important message regarding your Account
• You Have A New Sign Up!
• Re: Your Order
• You have been paid!
• You have earned a commission

These are just a few examples of subject lines that will get you in trouble. You want your subject line to be simple, but not misleading.

Coming up with killer subject lines is not as hard as it sounds. You will have access to hundreds of different subjects every day in your list email account.

When you read the subject lines, you are receiving from others, write down the ones that you find have caught your attention. After a little while, you will have several subject lines ideas to modify to your message.

This is a process called swiping. I know, you were always taught not to steal, but this really is different. You will not be taking subject lines word for word, but you will be combining ideas from different subject lines you have collected.

This is a widely accepted practice in marketing, and perfectly acceptable. As a matter of fact, you will find it awesome someday, when you see a subject line, you actually created, being used and modified by someone else. (It really is flattering)

Okay, now you have your killer subject line or heading, now you just need to create an email message to go with it.

Just about every program you could imagine promoting online, will have a place in the program’s members area with premade emails for you to send.

Many will also have subject lines to use as well. I would recommend that you not just cut and paste these ads as you find them, but that is a perfectly acceptable option.

I find the response a little better when I choose an email, then tweak it to my liking.
The first thing I usually do is shorten them. I hate getting long-winded emails, personally, so I will cut the fat off the email, and stick with the meat.

The easiest way to do this is to cut and paste the email into word or some other text editor, then save it to edit later.

When I edit the email, I stick to a quick greeting, personalized with first name if it is an option. Then I get right to the point about what I am promoting, hitting highlights of the program and any special offers. Then close the email and use your REAL NAME for the signature.

Remember, you are developing your brand, and promoting YOU!!! It is important for people to begin to recognize your name and feel comfortable reading your content and offers.

Joining a mailer list means you will also be receiving A LOT of email from other members in the list. For this reason, most mailers will ask for two different email addresses. One email will be for administrative purposes, and admin notification, and the other will be your LIST email.

This email will receive a ton of email. You DO NOT want to have the list mail coming to your main email. If you use your main email for the list mail, you will receive hundreds of mails a day in your main account, and this can become a real problem.

So, to solve this issue, there is a real simple way to get around it.

Use GMAIL for your list mail. It is free and safe list friendly. It will keep all your list mail, which is also your credit mail, to earn send credits, into one neat place.

This is really simple to set up. Just go to Gmail and set up your free account.

Choose any name you want, like [email protected] and use this in all your mailer accounts for your list email.

I have several Gmail accounts, and I find it to be easier to use the same password for all of them, but you can use different ones if you like.

Just be sure to write them down somewhere or use a password program like the free “Last Pass” program.

Last Pass is a FREE program loaded with security features and can be accessed anywhere you have internet access, including mobile. It will even generate random passwords for you to help heighten your security.

Try Last Pass and get a one-month premium upgrade for free!
GET LAST PASS HERE!

Last Pass also has a “Secure Notes” Section that you can use to save a copy of all your crypto keys.

To get more in-depth details about using mailers, download and read the FREE e-book by Jerry Iannucci, Safe List Tactics. Jerry goes into detail about effectively using Safe List mailers.

You can download it here
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Until next time,
John Novak

Programs I Endorse
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