Popular marketing models in recent years - unmanned stores

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Popular marketing models in recent years - unmanned stores

I recently saw a news,
Another new type of vending machine - "Chicken cake automatic making and vending machine".

Let me think "unmanned stores".
in these small storefronts
over the past four years, there have been many small unmanned storefronts.

A few years ago,
I only saw two kind unmanned stores.
It is “automatic add water station” and “laundry”.
now, the variety of unmanned stores is really more and more.

When I went out,
Go to the ride,
I have seen at least 100 unmanned stores.
I often go in and buy things,
Sometimes buying water,
Sometimes buying cookies,
Also bought some toys,
Go to the unmanned store,
Become a daily interest,
Every time I go through it,
Always walk in and see,
Is there a new product?

Vending machines have been around for a long time.
It may have appeared more than 30 years ago.
They are all located in general shops/stores/departments/playgrounds.
At that time, the vending machine had a beverage machine/cookie machine/popcorn machine/clipper machine/electric toy/ice cream/coffee machine/popping machine/etc..

In recent years,
Because of the increase in the minimum wage,
Many stores are losing money,
After the consideration of labor costs,
Changed this business model one after another.
The vending machine is used throughout the store.
Signing with the operator,
There are operators responsible for renting machines and operators responsible for replenishing goods,
Changed the way small stores operate.

shop of no-man, such as mountain spring water plus water station / clip doll shop / laundry / beverage and biscuit shop / coffee and cake shop / unmanned book shop / gashapon shop / bakery / etc.....

bakery shop of no-man ,
It is replenishing the goods at every morning.
It will sell over it in the afternoon,
I have seen it in the play area on the mountain.
The price is much cheaper,
The restaurants in the play area are more expensive than the average store.
But the price of the unmanned shop has not increased.

So the goods of the unmanned shop,
It’s cheaper,
The disadvantage is the customer complaint,
Buy the goods in question,
It's hard to get a response.

So this marketing model,
Although it is a trend,
It also shows that it is not easy to survive.

近年来所流行的营销模式 - 无人商店

最近看到了一则新闻,
又出了一款新型的自动贩卖机 - " 鸡蛋糕自动制做和贩卖机" .

让我想到了这四年以来, 小型店面的改变.

在几年前,我只看过两种无人商店,
就是“自动加水站”和“洗衣店”,
但含量,
无人商店的种类,真的是越来越多了。

我出门的时候,
走到搭车处,
看到的无人商店至少有100家以上,
我常走进去买东西,
有时候是买水,
有时候是买饼干,
也买过一些玩具,
逛无人商店,
变成每日的兴趣,
每次经历的时候,
总是走进去看看,
是不是有新的商品。

自动贩卖机在很久以前就有了,
可能30多年前就出现了吧,
都在摆设在一般的商店/卖场/百货公司/游乐场等地方.
那时候的自动贩卖机有饮料机/饼干机/爆米花机/夹娃娃机/电动玩具/冰淇淋/咖啡机/扭蛋机/等等..

近年来,
因为最低工资的调涨,
很多店面都亏本了,
在不敷人力成本的考量之后,
纷纷改采这种营业模式,
就是全店都采用自动贩卖机,
与业者签约,
有负责出租机台的业者和负责补货的业者,
改变了小型店面的经营方式.

这些无店人,
有山泉水加水站/夹娃娃店/洗衣店/饮料和饼干店/咖啡和蛋糕店/无人书店/扭蛋店/面包店/等等.....

卖蛋糕的无人店,
业者是在每天的早上补货,
大概下午会卖光,
我有次去山上的游乐区所看到的,
价钱便宜很多,
游乐区的饮食店, 都卖的比一般的商店还要贵,
但无人店的售价并没有增加.

所以无人店的商品,
反倒比较便宜,
缺点就是客诉,
买到有问题的货品,
很难得到回应.

所以这种营销模式,
虽说是一种趋势,
却也表明了生存的不易.



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