The all time chart for Hive accounts looks like this:
2016 - 2022
A sharp increase in the number of accounts at the end of 2017, and then again in September 2021.
In 2022 we are in a slow mode again :)
A total of 2.4M accounts now.
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The marketing campaign was dirt cheap and results have been shared already. The funds werent even enough to cover the cost of work for 1 guy for the amount of time I worked on it and hours i put in which is why i worked for free. Funds that were supposed to be spent in 3 months I stretched to more than a year.
I got 2-3x the industry benchmarks on ads, Brave, facebook, twitter, hundreds of thousands of clicks, videos views, videos, articles etc. Not to name everything...
Hive should be spending between 5-10 million USD a year to even compete with the expenditure that other equal size projects are spending. Many of those smaller projects spent 2 million a month on marketing during the bull run and did 40 million dollar deals with football clubs for example.
Not only does this chart have absolutely nothing to do with the marketing campaign but not a single thing you stated above is true. It shows you dont grasp the relations between cost and result. Or what "expensive" actually means in crypto. That is understandable as I do not expect someone that hasnt worked on crypto marketing to understand it.
Let me give you some numbers as I do know the relation between cost and result.
A top 20 crypto publication charges between 3000-6000 USD per article.
The tiny ads you see on coingecko go for about 250k a month.
A Brave browser cover ad costs between 30-50k USD per day.
A 500k-1mil youtuber for a 30 second insert in a video charges about 20k USD. If its crypto related its double. For a small youtuber, tiktoker of under 30k subs they will charge you a minimum of 500-700 USd per video. Not to mention that you have to check they havent faked subs, views and comments. 90% of them do.
The twitter influencers youve seen what they charge as it was leaked online. Some bigger ones charge up to 100k for a video. I can confirm that to be true.
So when I see comments like this I need to react because you are not only wrong but your scale of error is so significant that its not even debatable. I can only tell you the facts to hopefully help you understand.
On another point. The problem with conversion and retention you mentioned is not a marketing problem. Its entirely a UX problem. Ive written extensively about this, offering data gathered about potential users during the campaign.
I can bring a horse to water (as I did with 2-3x industry benchmarks) but if you put the water-through behind 5 walls and an iron cage, I cant make it drink.
Look. I understand that some view 60k hbd going to one guy as "expensive." And looking at it in such utterly simple terms i can understand the problem.
But that wasnt the case at all. It went to all sorts of things people, video creators, ads, articles, events, onboarding efforts... With that amount you cant really pay for much in terms of reach.
I know of local groccery stores with bigger marketing budgets.
Understanding scale, industry standards, costs, is really important.
These are very complex things not easily explained away by looking at 1 number.
The Hivebuzz proposal already got important support from the community. However, it lost its funding a few days ago when the HBD stabilizer proposal rose above it.
We have an increase of accounts always on Bull markets, obviously
Splinterlands is to blame for last year ... they created almost 1M accounts.
Them fair-weather users...
Lol
Congratulations @dalz.shorts! You have completed the following achievement on the Hive blockchain and have been rewarded with new badge(s):
Your next target is to reach 200 posts.
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STOPTo support your work, I also upvoted your post!
Check out the last post from @hivebuzz:
Support the HiveBuzz project. Vote for our proposal!
yup all those alts are adding up :P
Ser!
And most of them are inactive!
Really sad for such a (still) innovative multi purpose blockchain.
On this large scale, I see 0 (zero) impact of the expensive marketing campaign, @lordbutterfly!
Well there is around half a million active ones on a monthly level, most of them Splinterlands players.
The chart from the recent post.
500k out of 2.4M is around 20% active. Now if you take only the posting account then the percent is very small.
The marketing campaign was dirt cheap and results have been shared already. The funds werent even enough to cover the cost of work for 1 guy for the amount of time I worked on it and hours i put in which is why i worked for free. Funds that were supposed to be spent in 3 months I stretched to more than a year.
I got 2-3x the industry benchmarks on ads, Brave, facebook, twitter, hundreds of thousands of clicks, videos views, videos, articles etc. Not to name everything...
Hive should be spending between 5-10 million USD a year to even compete with the expenditure that other equal size projects are spending. Many of those smaller projects spent 2 million a month on marketing during the bull run and did 40 million dollar deals with football clubs for example.
Not only does this chart have absolutely nothing to do with the marketing campaign but not a single thing you stated above is true. It shows you dont grasp the relations between cost and result. Or what "expensive" actually means in crypto. That is understandable as I do not expect someone that hasnt worked on crypto marketing to understand it.
Let me give you some numbers as I do know the relation between cost and result.
A top 20 crypto publication charges between 3000-6000 USD per article.
The tiny ads you see on coingecko go for about 250k a month.
A Brave browser cover ad costs between 30-50k USD per day.
A 500k-1mil youtuber for a 30 second insert in a video charges about 20k USD. If its crypto related its double. For a small youtuber, tiktoker of under 30k subs they will charge you a minimum of 500-700 USd per video. Not to mention that you have to check they havent faked subs, views and comments. 90% of them do.
The twitter influencers youve seen what they charge as it was leaked online. Some bigger ones charge up to 100k for a video. I can confirm that to be true.
So when I see comments like this I need to react because you are not only wrong but your scale of error is so significant that its not even debatable. I can only tell you the facts to hopefully help you understand.
On another point. The problem with conversion and retention you mentioned is not a marketing problem. Its entirely a UX problem. Ive written extensively about this, offering data gathered about potential users during the campaign.
I can bring a horse to water (as I did with 2-3x industry benchmarks) but if you put the water-through behind 5 walls and an iron cage, I cant make it drink.
Many thanks for your insights.
Look. I understand that some view 60k hbd going to one guy as "expensive." And looking at it in such utterly simple terms i can understand the problem.
But that wasnt the case at all. It went to all sorts of things people, video creators, ads, articles, events, onboarding efforts... With that amount you cant really pay for much in terms of reach.
I know of local groccery stores with bigger marketing budgets.
Understanding scale, industry standards, costs, is really important.
These are very complex things not easily explained away by looking at 1 number.
Dear @dalz.shorts, we need your help!
The Hivebuzz proposal already got important support from the community. However, it lost its funding a few days ago when the HBD stabilizer proposal rose above it.
May we ask you to support it so our team can continue its work?
You can do it on Peakd, Ecency, Hive.blog or using HiveSigner.
https://peakd.com/me/proposals/199
All votes are helpful and yours will be much appreciated.
Thank you!