Content Inc. Best Takeaways - Sell or Go Big!

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Hello everyone!

I will be covering the best takeaways from the book I'm reading with the CTP Mastermind Group.

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To know more about the book, you can click on the image above and it will redirect to its main website, or just follow me for the next few posts!

Part 8 might be the most difficult for me to understand or to compare with the journey I have had so far. Because I feel I'm just getting started! Why I would sell my business now lol

But was good to learn that even the way to the end should be planned. Somehow like making a will before you die.

You've come this far. The spoils of war are insight. Now you have the decision to make. To sell it all or continue to fight. And yes, I made this rhyme on purpose.
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Chapter 21 TakeAway - Your Exit

I could point out everything since through this chapter Pulizzi writes in detail his personal exit strategy. But I will choose this portion as a starting point when I'm ready to take this step.

Like the whole part says, you either go big or sell, there's no much in between or you might go through something I will discuss on the next takeaway.

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One thing is certain though, you are not going to do this forever, you will need a plan no matter what.

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Chapter 22 TakeAway - Managing Burnout

When you start you're just hoping to make enough to live off of, get enough followers to reach whatever threshold. You never think about what the end goal is.
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That's my thinking at the moment I believe. I'm just starting, why do I want it to end?
However, even though is awesome that you keep consistent in creating content, in building yourself and your business without some kind of finish line, you can reach burnout.

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For a successful exit, Matthew reiterates that "you have to start thinking about [the exit] years in advance and build toward that goal." If you don't plan correctly, "as soon as you bounce out, everyone bounces out with you."
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My thoughts so far

I think I already shared my thoughts through the takeaways from this part. It is still strange for me to think or even plan about an end or an exit.

But like I said at the beginning, everything comes to an end sooner or later.
I had to close some chapters to some projects during my journey online so I can move on to other things, and that helped me grow.

So businesses aren't different. In order to grow or move on to something better, you need to plan an end to what you are doing at the moment.

Not for me yet, but I will keep this in mind for sure.

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That's about it for today!

Are you reading the book?
Join me and let's exchange the best takeaways from it by commenting below!

See you next time!

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19 comments
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Great advice. I had always heard of having an exit plan in most things but knowing you need it for your business was a new one for me. Thanks for sharing.

Posted Using LeoFinance Beta

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Yeah, it was for me too.
It makes sense though...if we plan so much to get it started, we should at least think about how is it going to end if it doesn't end before that lol
Because some things will fail and we are not getting younger. Even if we pass the business to our children, we need to come up with some kind of plan.
I still have time, I hope lol

!PIZZA

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Great advice thanks you made my day

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You are very welcome! Glad that I could inspire you :)

Sorry for replying so late 😋

Here's some !PIZZA

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It's ok I just got one from you, didn't i

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I struggle with this too because I enjoy what I do... but going bigger is its own struggle, and if I didn't love it, I'd DEFINITELY SELL...

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Because I'm still attached to my online business because it was my first it's kind of a struggle to decide what to do in the future still..I might eventually sell but who knows. It's a thing I have to sit down and brainstorm with myself 🤣

!CTP

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I think my biggest factor is still the fact that I enjoy it. I was making just as much money under steemit but I really wasn't enjoying that hell hole so I left. Now, I just love being on Hive. If I wasn't, I think I'd have left long ago.

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There were other projects on Hive that I got into and I went big but it reached a point that I had to choose between keep the projects or keep my remaining sanity lol so I moved on from those projects which helped be open to see new ones! Kind of the circle of life, if that makes sense.

!CTP

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Very interesting thoughts, and honestly, these thoughts are totally new to me. But I guess it's against humans nature to start thinking about an end or exit, even before it really got started.

Thanks for sharing the book, I will start reading that too. Sounds like there is a lot to learn from that book.

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My program will turn 2 years this month and I think I can do so much for it still even though I've been sidetracked with other projects now that I'm more involved with other projects with Jon and Blain.
Even so, I feel it's too early to plan an end, maybe because I'm still too attached to it since it's my first own online business.

Thank you! Normally Jon is the bookworm of the team but I try to share something related any now and then 😋

!CTP

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Are you reading the book?

Though I am now reading the first chapter of "Eurodollars and International Banking" by Savona and Sutija, I think I will find time to read your recommended book. This is my first time reading a book on content marketing. I can add this experience to a list of first-time experiences I had since the day I joined ListNerds.

About "exit strategy," that's interesting! That never entered my mind.

Thanks for introducing the book.

Grace and peace!

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Not many people think about an exit plan. The fact you are thinking of one shows a level of success most be people so achieve. Thanks for sharing on ListNerds.

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Hmmm, that sounds like a quite interesting book. I'm putting it on my list.
But not sure when I'll find the time to read it so keep writing about it hehehe.
Thanks for sharing!

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Reading books is a struggle for me for sure so reading ANd writing about it on a tight schedule was quite challenging lol
Thank you!

!CTP

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