Is Content Creation Evergreen?
Hello, awesome people!
Welcome to the CTP Blueprint Weekly!
Today I'll be writing as my tiring face is not even in a minimum condition to vlog lol
This will complement the recent Crypto Mondays when I considered content creation as a evergreen product!
Last week I talked a bit about what is an Evergreen Product in Online Marketing and Business and you can always go in-depth with them with The Pizza Plan!
No matter how boring they are and how much effort you have to put into them, you will need and use them forever, content creation is no exception as one post you create even if it was a long time ago, is online forever especially here on Hive! And it can be seen and read and it can even be useful today and the reader can start following you!
Adding the right tags and attracting graphics and subject lines can be a good way to extend your content lifespan longer!
Another great way to extend its lifespan, and forgive my shameless promotion, is through ListNerds! Already tested this myself and many other members are still doing it, sharing old posts and dusting them off with a well-written mail or a cool graphic can give those posts new life as new readers can find them and engage with them!
So, is content creation evergreen?
I believe it's the most powerful marketing tool ever!
Even before every other evergreen product out there!
It is the one that takes the most time and effort for sure but should be the first thing you should use and improve every day so you can extend its lifespan and make it "greener"!
There are people out there with zero experience in Marketing and having great results just by simply sharing their experience with the product or service!
There are great examples here on Hive but I do want to highlight someone from "the outside".
I have a friend whose background is in wellness and well-being and I believe it's her first time being an affiliate of a product. I said in the webinar that it is a weight-loss product but it is a bit more than that that's another story that maybe I will tell later! And even though she said that she's still little in the game, she managed to create videos, images and stories through Instagram about her experience with the product! And of course, got my attention and she was always available to answer my questions and provide more resources about the product and be there for me even after purchasing the product! Simple and effective!
Heck, I have no marketing background at all besides what I created for the past few years and I managed to create CTP Blueprint and keep it alive by being out there with my Weeklys and keeping the content inside the program as fresh as possible! Today I also do customer service and answer your support tickets as part of the Affilliatech team!
Create until you are visible and then create more to keep yourself out there!
If you find it valuable and useful please comment below!
Let me know which CTP training module you want me to cover next!
Or if you have any other questions, comment below as well!
Might do a video about it to help you :)
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Content is king! But it's gotta be quality and it has to be in areas people can find it.
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True!
For content to get some quality, the author has to keep writing and practice and try new things within to refine it, including good practice of tagging!
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The whole point of content creation is to share something of value with your audience. If you're only doing that, it's evergreen.
And yes, there are always ways to create better content. You could add some new information, improve the quality of the pictures or videos, edit and rework your text, etc.
But at the end of the day, if you're just creating content, you're missing the big picture.
When you create content, you're also building relationships.
That's why we've seen people like Gary Vaynerchuk become so successful in social media. He's been using his platforms to build connections with his followers, rather than trying to sell stuff to them.
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I couldn't agree more :)
Unfortunately there are people out there that are just creating content like you said with no intention to improve, or to even engage with the audience.
People get to a point of being comfortable in creating for the sake of it and not even try new things on their writing. The readers get bored or not even open the next post...it's a bit sad and scary to see as I don't want to be like that. So even if I post once a week, at least I focused on that one post to be the best that I can do!
I miss listening to Gary's podcasts, I have to get back to them..they motivate me a lot! Thanks for the reminder 😋
And thank you for the awesome comment!
!CTP
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Very useful and some excellent points. Im trying to create groups of articles on certain topics and hopefully they can become more evergreen if I want to promote them in the future.
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Once an idea pops on your mind, stop everything and write them down!
Don't trust your memory ever!
The best ideas are the first ones to forget 🤣
!CTP
😂 Very true, I've learned my lesson in this area!
Fantastic advice on making evergreen content Eliana, and sharing your own experience is very powerful as it connects with people on a much deeper level, keep up your good work and stay awesome.
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Have an awesome weekend!
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You too Eliana. 💖🥳
Massively Crush Worthy Info Graphic.
Great Tips @elianaicgomes - I heard you and Jon mention the info graphic in the CTP Monday recording; so I was happy to see the post.
!CTP
Jon shared on Telegram as a reminder for us, I had to share here of course!
Thank you Nerdy King 💪
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EXCELLENT. Thank you!
Appreciate it :)
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!PIZZA
Definitely some solid tips here... not all topics will be evergreen contenders (if they deal with events that are more current or perhaps tech that will inevitably be outdated) but making sure you have a polished, widely published, SEO-friendly product helps A TON! Thanks for sharing this. 👍
That is why is important to keep writing so the post can be improved :)
Thank you!
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Yes Sir!😉
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