Learn The Lyrics
Today I'm in-depth on Chapter 1 - Learn the Lyrics!
Building a strong, successful brand is about solving people's problems. Step one is to know what those problems are, but step two, so often underrated and overlooked, is knowing exactly how those people describe their problems. The language they use should become the lyrics you use in your brand.
I pay very much attention to the lyrics of the songs and when they resonate with what I feel at the moment I almost turn into a superfan and put the song on a loop for weeks and then try to find out other songs from the artist or band. My favourite band for years has been Linkin Park and there's one song that's been on the loop and reminds me of the present times.
Anyway...back to the topic!
The idea is to reach your audience by speaking their language, in a way that they can relate to a point they know that you understand them.
* Sing the right lyrics, and you're going to get people to stick with you*
So, how to know your lyrics? How to know how to create lyrics that everyone wants to hear?
If you still don't have your "sweet spot", remember Content Inc?
Clicking the image links to the post I talk about this!
After that, there are a variety of methods that you can get into...
You can always create content of what you already learned about your thing, your sweet spot, and what you are doing to learn more about it and try to engage with the audience in the comments! You can search for authors, groups and content with the same topics and check what everyone is lacking or struggling with. You can show transparency and share your own struggles! I'm sure someone will resonate with you! You can even have real-life, face-to-face conversations!
The key is to ask the right questions and do the right research!
Gathering the keywords that everyone seems to repeat and from that list a variety of questions, you can come up with a good chunk of content. And with the proper language, the lyrics, you will start to get a few eyes that can turn into fans!
Just keep singing!