Your Post Title is More Important than you Think...

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(Edited)

I just took a scroll through the LeoFinance homepage. It got me thinking about why I click on some posts, but not others. Turns out the title is more important than you think, when it comes to attracting eyeballs and generating that all-important click-through.

So I decided to make a list of 10 posts, with titles compelling enough to stand out from all the others. Take a look at these ten post titles. Which ones would earn your click?

Cash is Trash... Until it isn't

Hive Accounts: Protecting Your Digital Life

AskLeo - Why Hive Doesn't Have Proper Marketing?

Information Inflation Equals Truth Deflation

Look both ways

Earning more with LEO on HIVE

How To Make It on Hive - The Curious Case of @Taskmaster4450

Keep Calm and Fork On

The Scary Truth About Crypto Pump and Dumps

I managed to get back to my 10,000 LEO POWER: The journey continues and much more confident!

Looking carefully, we can see that many of them are informational. This is a signal that they will teach me something about a subject I'd like to know more about. Who wouldn't want to learn how to Protect Your Digital Life? Earn more with LEO on HIVE? count me in! You bet I want to hear how Taskmaster made it on Hive! So I hope this selection is helping you to get the picture of why these particular titles almost jumped off the page and commanded attention.

That leaves many more articles that I'd likely have visited, only if I'd set a block of time out for engagement. These are in marked contrast to the top-tier articles listed above, that attracted me like metal shavings to a strong magnet. You want to create more content like that and less of the ones I'd only visit when on a run to boost engagement.

I almost never click on these...

These would be anything written in a foreign language. I'm not going to go through the trouble of translating these. Posts where the title says: ENG/(insert foreign language here). I tried with them, but it's confusing as sometimes they will alternate paragraphs, which tend to cause eye strain. They would almost be better off publishing two different posts in both languages. In short, if it's not written in English, I assume it's not for me and skip it.

The post title I'm most proud of so far, I published in May and it was titled: Welcome to the Blockchain, Now Leave... I went through a list of possible candidates and took a break from blogging, then came back with that one. As soon as I put it together, I knew it popped. However, due to my lack of time, I rarely have the freedom to do the deep dives that I'd like to. It is rewarding when everything comes together and you can create content that is informative, thought-provoking, or entertaining.

Thank You So Much!

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Yes, the title is what hooks, it depends on the type of information the person is looking for, the good thing is that there is something for everyone.

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Yes there is, although I would like to see more general purpose articles on budgeting tips that would helpbring in new people. We seem to have the crypto crowd locked up. Time to expand.

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Well the multi-language articles tend to be better on my eyes if they separate it cleanly. For example if they put the entire English text on the left side or the English at the top/bottom half of the article.

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(Edited)

The problem with these multi-language posts, is that you start wondering if you're getting the same content. Lately, they've gone completely overboard and I even saw one yesterday that posted in three languages.

Crazy.

I mean, come on. Who's going to bother wading through all that? How far are we taking this? Post in 20 different tongues? Soon there'll be a search box at the top for you to choose among the 50 different ways to read the post.

The GEMS community is infested with this nonsense. Just click on trending and all you see is post after post of alternating paragraphs of low-quality content. It seems as if no one is curating over there. Many are pictures of somebody's dinner or people painting their faces.

This used to be an awesome general-purpose group, that now might as well call itself the "Low-Quality Foreign Posts Community." It's almost as if the founder of the tribe is trying to help out their friends by boosting unreadable junk posts of recipes about what someone ate for dinner, because they lack the skills to create quality content. Just click on trending in GEMS and you'll be met with screen after screen of absolute trash. Sad.

To me it smacks of opportunism. "Our last post made X dollars when we uploaded it in Pashtun. So what the hell, let's post it in English as well in order to double our rewards." The alternating-languange posts are the worst. You begin reading the first paragraph in English, then the next paragraph is in German, before switching back to English. It breaks the flow and I click away. Just make a post for each language and limit it to two. Enough already.

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