Differences in individuals' language as a disinformation tool
I disgress
In my country, a mass marketing politic campaign was launched during elections by the one who has become our president. It was based on overtaking previously existing slogans, headlines and ideas there were already around here. You know how fashion trends always comes back? Except this time they've never even left. A trending political party simply claimed old concepts as if they had just invented them. And people bought in.
Their trick was forced linguistic re-branding. After a lot of talking with somebody who voted for this brain-washing party, I've pinned down which were some of the words being misused. During conversations with him, whenever he mentioned something "socialist", he was talking about something "corrupted." Even major capitalistic companies were, from his perspective, socialists. That is because he considered them corrupt. In his mind, he kept using "socialist" to anything he considered oppressive.
Can you guess how many hours I've spent before being able to understand why he did it, and why he shouldn't do it? What's most interesting is, while breaking down each linguistic barrier between him and I, he became increasingly open to ideas other than his own. Therefore, I've concluded creating differences in a group's language is a way to manipulate their ideas without them ever knowing someone did it on purpose.
Picture a conversation where you and I are talking about these two new dresses we saw the other day. To you, one of them was "yellow" and the other was "blue". To me, one of them was "great looking" (the yellow one), while the other was "ugly". You ask me which one I thought was better. I'd answer it was the one of the left, because it was "blue". But my friend clearly remembered the one on the left being yellow. Now, get this: "blue" is the word I'd use when I'm talking about something "beautiful". Because, in this scenario, I was taught to use it this way, maybe as a slang.
When people think they are using the same vocabulary with the same definitions, but they're really not, things can get aggressive really quickly out of frustration from both ends.
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These political parties are the same everywhere, big mouth but no actions. Stealing someone elses' ideas for your political party is the worst because apparantly, that's the only thing these political leaders do, promises! If they can't even do that properly, it's a shame!
Turning a people's language against them without anyone realizing is atrocious imo!
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.It's what I call the "Dictionary of Newspeak"[Orwell reference]. Using changes in vocabulary to drive people towards one ideology or another.
It's pretty common in the US to label every non-right-winger policy as socialist the same way they label every non-left-wing policy as nazi in a pretty dumb polarization.
In my case, for example when arguing with some trans activists on Twitter about gender reassignment procedures for people under 12, I was called a "nazi" and "Bolsonaro worshiper" for believing that children are not able to decide such things until they get older.
This dumb polarization is aimed to force us to have to choose the lesser of two evils, as if our only choices where either Hitler or Stalin. And if you don't support one is because you are in bed with the other.
We have a 2 round electoral system in Brazil specially to prevent this polarization between two opposite parties to happen. That's the reason why I am voting for my best candidate in the 1st round and cast a blank vote in the second if stupidity forces us into a lesser of two evils situation.
yes, casting a vote on whoever we want on the first round is ideal. we're letting them know we think they stand a chance!