Coffee and a Unique Business Model

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(Edited)

This week I joined the Black Rifle Coffee Club. No affiliation, just love their marketing.

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Black Rifle Coffee is owned and operated by American veterans and has an unashamedly patriotic theme for all their marketing. Even if you don't drink coffee (Really? How do you function without it?) you can appreciate their amazing promo videos such as these:

Do you have a unique theme/motif for your own brand?

I like to support small businesses, whether local or not. If I had the equipment, I'd love to make videos like they do, but for now I will just enjoy their fabulous coffee. Maybe we can't grow coffee in the USA, but we can sure drink it with our own unique style!

Here's their website if you want to get some marketing ideas--or buy some tasty coffee. https://www.blackriflecoffee.com/pages/coffee-club



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