What is Hive’s value proposition?

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(Edited)

What is Hive’s value proposition?

Direct from the desk of Dane Williams.




The value of a Hive account is that it allows you to always message your followers. NOT to expand your reach.

I’ve been thinking about this a lot and never really sat down and put it into words before answering some of the comments in yesterday’s Vitalik should join Hive post.

Whenever you talk about the prospect of influencers and businesses securing a Hive account of their own, the pushback is always this:

“There is no value in joining the Hive community because Twitter and other traditional Web2 platforms have a bigger reach.”

Basically, the argument is that if someone was to join Hive, they would get stuck in the echo chamber those of us here know so well.

But the value proposition of getting a Web3 Hive account isn’t actually to increase their reach by joining what we call a Hive community, such as LeoFinance.

Nope.

It’s to protect their ability to message their own community, whenever and however they please.

Which in most cases is simply the loyal followers that they’ve already built.

Banner highlighting Hive crypto’s value proposition

We need to change how we think about “community” on Hive.

Take the example of Vitalik.

A man of his stature in the crypto industry doesn't need access to the LeoFinance "community" to build his following.

Because he is literally a community in himself.

It doesn't matter what anyone already on Hive says or does, he has an audience that will follow him.

But what Vitalik does need is a censorship-resistant account and easy to use network of alternative front-ends that ensures he’s always able to get a message to HIS community.

Yep, a Hive account is literally all he needs.

He doesn't need any of what we call communities here because he already has an engaged audience.

Not to mention the fact that nobody is stopping him from using Twitter in the meantime to continue fishing where the fish are to expand that audience.

Best practice should be to publish content on a censorship-resistant platform like Hive and then to share it as far as wide as possible.

All the while, onboarding followers from Web2 to a censorship-resistant Web3 account that you own.

Having a social account running on a decentralised, immutable base layer is key.

And nobody can provide a battle tested, working solution like Hive.

THIS is Hive’s true value proposition.

The OnlyFans conundrum

Some of you might laugh while reading this, but adult content creators should see their own Web3 Hive account as the best OnlyFans alterantive for the same reason.

The value proposition of getting a Web3 Hive account isn’t to increase their reach by joining a porn community on Hive (sorry dPORN bag holders)..

It’s actually to protect their ability to message their own community, whenever and however they please.

An established adult content creator already has an audience.

What they need is a censorship-resistant platform to serve content to their followers and an account that they own to onboard that Web2 following to.

They don’t have to delete their OnlyFans, Twitter, Instagram etc etc.

But Hive’s value proposition of providing a censorship-resistant platform to ensure you’re never unable to message your community is unrivalled.

Best of probabilities to you.

PS. The best way to get a Hive account is by clicking the big get started button at the top right hand corner of this page and using your Twitter handle to sign up.

You’re then able to take full ownership of your account’s keys (when you’re ready of course) and gain all of the advantages that a Web3 Hive account has to offer.

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22 comments
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Wouldn't Vitalik's problem be solved using his own site then? It's not like removing him from a social media will remove his content if he does that. It does limit his reach and it makes it harder to find people I guess without having to build a mail list. However, would this matter if the people following him don't show up to Hive much? The notifications themselves don't really show people that there is a new post unless they are tagged.

While I believe in Hive, I was trying to take the other side to see why people wouldn't be here. I do think it's much better if they show up to Hive but I just can't remove the feeling that these people won't check often.

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Wouldn't Vitalik's problem be solved using his own site then? It's not like removing him from a social media will remove his content if he does that.

He will still be at the total mercy of his site's host.

That risk is removed on an account running on a truly decentralised, censorship-resistant network like Hive.


It does limit his reach and it makes it harder to find people I guess without having to build a mail list.

Limiting his reach and making himself harder to be found are two other risks/downsides to limiting your online presence to a single, self hosted site.

As for building a mailing list, I've spoken about the synergies between an email list and Web3 account before.


However, would this matter if the people following him don't show up to Hive much? The notifications themselves don't really show people that there is a new post unless they are tagged.

My point is that influencers like Vitalik can use Hive as a censorship-resistant base to always have a platform to get their content out, no matter what.

It removes to the risk of being banned on Web2 socials.

Removes the server risk from self hosting.

And gives an opportunity to onboard a following onto a Web3 account that you own (a more convenient email mailing list).

From there, they can use and share to all the 'risky' platforms while they're still able to in order to fish where the fish are.

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What is your view of Locals? I have heard a lot of people talk about it as a patreon alternative and it's kind of run by the people who run Rumble right now. It's generally the place I see a ton of YouTubers talk about when they mention how to contact people.

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I do believe Vitalik is a reasonable man, sometimes I just feels people like him are vested in their crypto projects and utilizing just Twitter alone. It's true that proposition we're selling isn't what we should be selling, he's a community on his own like you've said afterall. However, k sometimes wish we can see Twitter on the brink of demise to see whether someone like him might see the need for what we're offering here.

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That's a selfish thought... Lol.

But I give it to you because everything is fair in business.

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If it happens, and we get him here, I won't be the only one to enjoy the prospective dividends.

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Haha... That's a great perspective. Again, you have my support.

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Those guys are all we need to taste mass adoption. Opportunity is a game of chess, one has to die for another to be born. You wouldn't mind being a millionaire would you?

😂😂😂

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Lol. Who no like better thing? 😂

Of course, it's a cycle of life that one thing has to die for another to be born 🙈

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Honestly, you might not have to wait too much longer to get your wish...

Elon is driving Twitter into the ground and people are at least waking up to breaking the monopolistic hold that it and Facebook have on the social media market.

As long as Hive remains open, decentralised and interconnected with other networks, there will always be a place for us in the market.

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I also feel Elon is gradually killing the system, I tend to think this is even the most important time to pitch the hive gospel even more on Twitter.

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Some of you might laugh while reading this, but adult content creators should see their own Web3 Hive account as the best OnlyFans alterantive for the same reason.

I was thinking about this yesterday. I imagined having a separate Hive account for all my adult content and NSFW tag posts.

And I wondered how will I be able to reach people who would love to read them without age restrictions.?

Then my head said, "as long as they keep the NSFW tag setting on, they will find you".

And as long I try to reach them and draw them to that account through engagement, I can build a following.

This is a clear indication from all angle that Hive fixes almost everything.

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LeoFinance obviously has a different niche in mind, but they are building the ability to still use your Hive account behind paywalled content.

Once this code is developed, it's a no brainer that adult content creators would start using their Hive account as an alternative to OnlyFans.

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This sums it up pretty well, Hive is not a place to become an influencer, it is a place where anyone can share their message whatever that may be.


Congrats on getting a manual vote from our decentralized curation initiative! Thank you for making great content on Leo Finance!

We just launched an initiative to encourage long-term thinking on Leo Finance. Set some LeoPower goals and get rewarded in the process! It would be great if you join us!

#MyLeoGoals for 2023

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But in saying that, there is certainly value for influencers here too.

The business model of an influencer relies on being able to message their audience.

At the moment they are at the total whim of Web2 platforms who have the power to take away their ability to do business at the drop of a hat.

Onboarding their following from a Web2 account to an immutible Web3 Hive account that they actually own, is a smart risk management play for their business.

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Would you please sign up for my OnlyFans account. I've been on there a while and for some strange reason I don't have any subs yet.

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Do you let people who lean to the left side of politics masturbate to your content?

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I honestly thought Vitalik would have an account by now.

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As someone who is genuinely in it for the tech, I too thought Vitalik would see the value in having a Hive account for his messaging.

Maybe he will when whoever runs his Mastodon server of choice decides they need to monetise their userbase to pay infrastructure costs...

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