WeCrashed - Building A $47 Billion Dollar Company

wecrashed.jpg

WeCrashed is one of the newest Apple TV+ original series. It is based on real life events and tells the story of WeWork, a global brand company who took on a mission of changing the workplace environment. Before watching this show I haven't heard about WeWork or We company. After watching first seven episodes, I am more curious about the fate of this company. Unlike Netflix, Apple TV+ doesn't provide all episodes of the season at once. That is kinda of annoying that they only make one episode available every week.

As the name of the show suggests, this story should not end well for the company. There is a hint to this in the beginning of the series as well. I don't like the ending to be revealed, regardless the story is based on true events or not. But I still find the story of building a company from scratch that becomes worth $47 billion dollars. I you like stories like this, you may find this show interesting as well. However, I should also point out it is not one of the greatest series ever made. Some parts are very slow moving and boring. Overall, I do like the story and want to see how it will end.

SPOILER ALERT: Since not many people use Apple TV+ and probably won't watch the series, I will not try to avoid spoilers. If you dislike spoilers and planning to watch the series, please stop reading here.

This is a story about passion for building something new. This is story about love. This is a story about friendship, partnership and commitment. While the main story is about the WeWork and We Company network, the true story I see is about three individuals that have nothing in common.

Adam Neumann is a young entrepreneur who has many ideas for a business, has big dreams, and confidence to build something, anything. He is the founder of WeWork. Rebekah Neumann is Adam's wife and chief branding officer of the company. Before Adam and Rebekah married, Rebekah lived a simple life and had passion for yoga, healthy life style and spirituality who didn't care much about building business or money. She had a powerful skill of motivation. Miguel McKelvey is a young architect who becomes fond of Adam's vision, believes in Adam when nobody else did, and become a co-founder of WeWork.

All three of these individual who seem to have different world outlook, different approach to life, and very different personal characters. There are certain things they are good at, really good at. But all three have weaknesses when it comes to building a business. I think if any of them never met each other and lived their lives without meeting each other, WeWork would never be possible. It is this unique combination of three individuals, and universe bringing them together WeWork was able to become a $47 billion dollar company despite all odds.

Even before WeWork, Adam came up with different products and tried to build various businesses. None of them worked. But he kept pushing and exploring different avenues and ideas for a business. Nothing seemed to work. He would give pitches about a business idea whenever he would get an opportunity. Miguel came across one of Adam's presentations, and seemed to like his ideas. But he is just an architect and doesn't have money himself to invest. However, when Miguel finds out Adam needs a cheap office, Miguel has an idea. He offers a small storage closet in the building he works for cheaper rent, just to help Adam. That's how they start their friendship.

Adam, quickly realizes Miguel to be a good partner in his endeavors and start collaborating with him and when he first has an idea of Green Desk, a shared workspace he offers Miguel to be his partner. Interestingly, Miguel accepts the offer, although chances of this business idea to become a reality were very low. The idea of Green Desk become very successful. It allows building landlords to turn empty spaces nobody was renting into profitable square footage. While it was great idea and becomes a successful small business, Adam is not satisfied. He want to build something a lot bigger. When the landlords they partnered with decline the idea of expansion, Adam and Miguel sell their business and move on to building WeWork.

Miguel's commitment and loyalty to Adam becomes evident every step of the journey. Even when Adam decides to build a new company WeWork, he manages to convince Miguel to spend his money from Green Desk in WeWork. Miguel is not a leader or visionary. He doesn't like take risks. He like to make educated and calculated decisions. Adam on the other hand likes to live in his dreams and has a passion to turn risky dreams into reality, even though there is no evidence his ideas will work. That's why I believe having Miguel on his side made a big difference in the success of Adam's decisions. At the same time it is impressive how despite being very conservative and not liking taking risks, Miguel fully trusts Adam and easily convinced by Adam. This kind of relationship between the two is displayed throughout the story.

Third important player in this trio is Rebekah. Adam and Rebekah meet each other before any of Adam's ideas become successful and when in fact Adam was broke. Despite being totally different kind of people with different worldview, they fall in love with each other. This relationship plays a great role in Adam's business endeavors, because Rebekah is the one who is able to motivate and inspire Adam. She is able to help Adam in focusing in the vision that matters to him the most and abandon the ones he doesn't have inner connection to. Without Rebekah, Adam would keep coming up with new ideas and chasing dreams that would never come true. When Rebekah was able to bring the best out of Adam and get him focus on something that is important for him and dedicate his energy to that, Green Desk was born and then WeWork.

At the every step of building WeWork, its expansion and challenges Adam faces, Rebekah is always close by motivating and providing moral support. It is with this help Adam is able to show perseverance in accomplishing his goals. Adam and Rebekah do have some troubles in their marriage too. However, Adam's love always shows how much he cares about his wife and he always tries to show that his wife and family are the most important things in his life. There is a moment in their life when ego takes over they fight over who played bigger role in building WeWork, but in the end they are able to overcome these troubles and show that they are stronger together, and their commitment to each other is more important than anything else.

I find the story of these three individual very powerful and interesting, rather than the story of a company becoming super successful and then ending up losing a lot in value. But that story is interesting as well. It explores the world of capital investments, legal bureaucratic processes, and greedy bankers. One of the bankers that had close relationship with WeWork is JP Morgan's Jamie Dimon. Him and his bank are one of the early backers of WeWork. The most important investor in WeWork is SoftBank CEO, Masayoshi Son. His large investments in billions of dollars is what makes the valuation of WeWork crazy high to $47 billion dollars.

What still puzzles me is how such a smart investor like Masayoshi Son, who made a lot of money as a result of his bet on Alibaba, invested too much money in WeWork and put too much trust in Adam and WeWork. It is not clear if this big investment clouded Adam's judgement in growing the company, or would Adam still pursue the idea of making WeWork a trillion dollar company. Adam strongly believed with no justification that WeWork would become a trillion dollar company. This is expressed several times in the series. But always, the reason give is Adam wants Masayoshi Son to profit from WeWork even more than the profits he made in Alibaba.

The show has not finished yet. But again, because of the name of the show and how it started, it is more likely everybody who invested in WeWork will end up losing their money. More so, Masayoshi Sun. It is highly unlikely this story will have a happy ending, at least when it comes to money. But I do very much like to see happy ending in the lives of people who took part in this story. One of the mistakes this business endeavor might have made is that they stated pursued many unrelated ideas with attached the word We in front of them, instead of focusing in their core business of WeWork. For some reason they thought We was the secret sauce of the company but not the original idea of WeWork, new way of sharing workspace and making unrented spaces profitable.

They created We Company, that was intended to be a network of We business in different directions. Adam even trademarked the word We and received fees from the company he ran. lol. That part kinda seems like scamming his own company. If you believe in the success of company and if you are the CEO, why would you want to charge your company for your own trademark. Have you seen WeCrashed yet? Let me know what you think in the comments.

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it's the first time I've heard of WeWork. As I understand it, it was a company that had a hard time going public after a great initial success

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I haven't watched it before but I think the story itself is fine. There isn't anything that makes me think that the story will go bad but I do agree that the story might not end well due to the references to the investors.

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"WeCrashed" an interesting title for a series.
As to spoilers, I love spoilers. I prefer to have an idea of the whole movie before I begin to watch it.

I think the grandiosity of Adam happens to everyone. When we begin to see that our work is succeeding and it has the potential to reach great heights, that demon 👿 that afflicts all men called greed, suddenly wakes up and gets a hold of us...

Then our judgement becomes clouded, then we begin to make terrible decisions that would cascade into a catastrophic end for us.

I think that's what would happen with Adam. And that would be the end of we work, and probably himself. He might end up spending the rest of his life in jail.

Since it's based on real life events, a Cinderella ending is highly unlikely.

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I just watched the last episode. It did have good ending.

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Really? What a way to throw us off scent

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That is kinda of annoying that they only make one episode available every week.

This is good for our own health!!! If not we watch one after the other after the other till our eyes cry dry!
I dont know if this will catch me though..

I'll check it out.
thks!

!luv

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I've been looking for something good to watch for a while now and this one sounds like a decent option! Always enjoy the tech/business side stories as it's something I'm really into.

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I just wanna say, I enjoy read your writing, do you by any chance wrote a book?

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I like showing events and facts of real people and mention their intellectual aspects of work instead of useless films and series

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According to my experience, anything that has relation with investment doesn't display all its real aspects. It is possible that the company's arrival at this stage went through unmentioned events.

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I always enjoy your post, I can say I will be your fan if you normally write a book because all your post really making a sense to me. Thanks keep it up

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Heh :) started watching it yesterday and I am now 2 episodes deep. It is good enough to stick with it and see where it will take me. But not good enough to binge... Cuz I saw a 10 year old movie (Whiplash) today, that I already seen a couple of times instead of watching 3rd ep.

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I just finished the 8th and last episode. Last episode was good and the ending of the story wasn't bad at all.

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We work had a tv series. It is interesting to watch as it's based on a factually. Before I remember this company, but now I don't know what happened. So is the company bankrupt !

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:) Sounds very interesting. so cool to see some start just a idea and from that turns into something huge. and the real people aspect of it is also very nice.

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This one looks great.

I'm just annoyed its on Apple, one of the few streaming services I don't actually fork up the cash for!

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Yes, it is annoying to subscribe to multiple streaming services these days. At least it's good for competition. Apple TV+ is probably among the cheapest ones. It cost only $5 a month. While they don't have huge selection, they do have some good movies and series.

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저도 싫은데 애플+에 가입하면 한 달만 있으면 폭식할 수 있는 좋은 콘텐츠가 있어요

  • Severance
  • Pachinko

둘 다 정말 좋고 가치가 있습니다.

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I stopped reading at the spoilers. I kind of want to see it, I loved Bad Vegan on Netflix and I find the demise of any Unicorn interesting. The Dropout, not sure where it's streaming, is pretty bad, although not terrible. It seems like people are fascinated by anything resembling a con, maybe that's why Donald Trump is so popular, lol!

Inventing Anna is absolutely the epitome of this, with a Shondaland twist that is sure to make you binge-watch the whole thing.

Can you believe that Netflix is having such a setback? I wonder what that means for the wider streaming industry. I read an article about this where it described a misconception that Netflix is a tech company as opposed to a TV and movie studio, which is closer to the reality. It's going to be interesting to see where they go from here...

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I have seen Inventing Anna and wrote a post about it too. It is an interesting series to watch, and like WeCrashed it is also based on true events. However, I liked WeCrashed better as series and a story. The ending was good too. While it may seem like a con or scam, I don't believe that. However, these stories expose the greed by large banks and investment entities.

I think Netflix will be ok. It has much better business model than the rest and might be able to outlast the rest of the competition. At the same time I think we may see some acquisitions or mergers to consolidate streaming influence. I start and cancel subscriptions on all of the services based on need, the only one I keep even when not used is netflix.

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Yes, I think a lot of people are doing that!

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the only one I keep even when not used is netflix.

내 것은 PlexPass입니다.

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It seems like people are fascinated by anything resembling a con

당신은 흥미로운 점을 지적합니다. 스포일러라기보다는 의견입니다. WeWork가 엄청난 사기/사기꾼이라는 것은 모두 알고 있지만, 이 시리즈가 그런 식으로 묘사했다고 생각하지 않습니다. 직접 보고 판단하세요.

Can you believe that Netflix is having such a setback? I wonder what that means for the wider streaming industry. I read an article about this where it described a misconception that Netflix is a tech company as opposed to a TV and movie studio, which is closer to the reality. It's going to be interesting to see where they go from here...

넷플릭스의 행방이 기대된다. Netflix의 이야기에 대한 시리즈가 보증되지 않는다면 흥미로울 것이라고 생각합니다. 나는 당신이 읽은 기사에 동의하지 않습니다. 넷플릭스는 확실히 기술 회사라고 생각합니다. 영화 스튜디오가 아닌 기술 회사인 다른 회사

  • Walmart
  • Disney Studios
  • Sony
  • Amazon Studios

내 근거는 그들의 가장 큰 제품이 영화가 아니라 소프트웨어라는 것입니다. 그게 내 의견이야.

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(Edited)

저는 처음부터 WeWork를 팔로우했기 때문에 이 프로그램을 꽤 오랫동안 고대하고 있었습니다. 실망시키지 않았다. 쇼는 주로 Adam과 Rebekah의 관계에 중점을 둡니다. 현명한 결정이었다고 생각합니다. 그들은 "빅 쇼트" 경로로 이동하여 재난에 대한 이야기를 전할 수 있었지만 그렇게 흥미롭지 않았고 실제로 시즌에 맞출 수 있는 것보다 훨씬 짧았을 것입니다. 쇼 러너는 Adam과 Rebekah의 가족도 실제로 탐험하지 않았습니다. 아이들에 대한 것은 없습니다. 유일한 가족 이야기 또는 배경은 비극적으로 세상을 떠난 그녀의 오빠, 복잡한 관계 때문에 그리고 또한 그가 WeWork의 초기 투자자였기 때문에 그녀의 아빠, 그리고 Gwyneth Paltrow에 관한 것입니다. Rebekah는 자신의 성공을 달성하기 전에 Gwyneth를 원했습니다.

그들의 관계의 변화를 지켜보는 것이 좋았다. 우리는 또한 돈, 명성, 대중의 인식이 그들을 어떻게 변화시켰는지 알게 되었습니다. 돈의 영향은 엄청나다. 그것은 거의 그들을 파괴했습니다. 그들의 관계뿐만 아니라 그들 자신. "400억은 Adam Neumann에게 일어날 수 있는 최악의 일"이라는 말이 있습니다. 절대적으로 사실입니다. 그 화려함은 화면에서 볼 수 있는 진정한 장관이었습니다. 은행가 등 자신이 가지고 있는 잔고에 대한 이야기를 듣는 것만으로도 감성적인 반응을 불러일으키기에 충분했습니다.

이 영화를 보는 동안 명심해야 할 한 가지는 그것이 주장하는 바입니다. 그것은 어떤 다큐멘터리도 아니다. 따라서 사실에 대해 매우 자유분방하다. 예를 들어, 그들은 비즈니스의 전체 WeLive 측면을 별로 따르지 않았습니다. 내 생각에 그것은 끝 부분에 더 결정적인 부분 중 하나였습니다. 그들은 작업 공간이 있는 아파트를 임대하고 있었습니다. 혁명적이었습니다.

그들은 또한 그들이 어떻게 리스로 돈을 잃고 있고 그것이 지속 가능하지 않은 이유에 대한 세부 사항이나 기술적인 세부 사항에 대해 언급하지 않았습니다. 그들은 비용이 얼마나 들었는지에 대한 숫자를 던졌고 이유에 대해서는별로 말하지 않았습니다. 위워크는 코워킹 사업을 위한 공간을 임대하고 있었다. 임대한 공간의 대부분은 파손된 상태여서 값이 쌌습니다. 그들은 할인을 받았습니다. 그런 다음 그들은 그것을 개조했습니다. 몇 년 후 임대가 올라가자 임대 가격이 치솟았습니다. 그래도 위워크는 나갈 수 없었다. 나쁜 비즈니스 모델.

또한 극 중 일부 캐릭터는 실제가 아니었습니다. 예를 들어, Cameron Lautner는 실존 인물이 아닙니다. 그래도 좋아하는 캐릭터 중 하나. 그는 우리 모두의 생각을 말합니다.

내 유일한 비판은 자레드 레토의 연기입니다. Youtube에서 Jared Leto 대 Adam Neumann의 인터뷰를 비교하면 Adam이 더 침착하다는 것을 알 수 있습니다. Jared는 지나치게 감정적이며 조울증입니다. 일부러 그런건지 궁금합니다. 그래도 Anne Hathaway는 그것을 못 박았다고 생각합니다. 심지어 보컬 억양까지.

나는 쇼를 정말로 좋아했다. 올해도 이런 식으로 여러 공연이 나왔다는 것이 흥미롭다.

  • WeCrashed (Wework)
  • The Dropout (Theranos)
  • Super Pumped (Uber)

이 모든 것을 추천합니다.

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any movie about finances recommended by you I try to look up, this won’t be an exception. Best Regards!

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it took me a minute to realize that was Jared Leto from 30s2m...

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