How to Ensure Growth In Your Business.

Photo by Markus Spiske on Unsplash

Before you can start working towards having success in any business, practice, or career, you have to do your homework first.

First and foremost, I believe (and I have said this many times already), but build your dream...not someone else's dream.

But, with that out of the way, it is also important to establish whether your dream is viable or not.

I have learned that this needs to be looked at from two angles.

On the one hand, we often hear how we should determine what we are passionate about. Find and do something you love and won't work another day in your life, they say.

Wow, that's awesome. So you decide what you are passionate about and you start working. You give it your best shot.

You work hard...but no results. Nobody reads your articles. Nobody is buying your products.

That is because there is another group that says...it's nice if you can do something you are passionate about...but you should actually find out what people want and then you should give them what they want.

Well, that's great... I want to leave a job I hate to work for myself. But now I also do something I eventually start hating...I'm just doing it for myself and not for a boss...

Finding a Balance.

Well, what I have learned over the last couple of years, is that both of the principles mentioned above are right.

But you should find a balance between the two.

Try to find something that people want...such as a solution to solve a problem, and see if you can provide that solution through something that you are passionate about.

Or, looking at it from the other side...find something that you are passionate about and present it to people in a way that they would want it. Such as useful information, or solving a problem, or providing fun...

But find a way to present it to people in such a way that they would be willing to pay you for what you do or offer.

Now you can do what you love doing and your audience/customer base get what they want.

Find Your Strenght and Develop It.

The first step is obviously to decide on what it is you want to do.

You have done your research and you know that there is a demand for what you want to do. Whether you want to start a business, become a writer/blogger, or whatever you want to do.

You are passionate about what you want to do, and there are people who want what you have to offer.

But it doesn't matter what you do, there will always be a learning phase. We always have to start on the ground floor.

So we have to start off with the basic stuff. Offer a variety of services to a particular industry, or a range of basic products, or start creating general content on a particular topic.

But keep records of all your results. Then try to determine where or with what are you getting the best results. Then try to focus on developing in the areas where you are the strongest.

Photo by Andrew Neel on Unsplash

An example I can give from my own experience is the following.

I love creating content. I especially love to write about the way we think and how it can have an impact on our lives (that is my topic for tomorrow by the way...), but I also started experimenting with photography as I also love taking photos. And I discovered something that I didn't expect in my wildest dreams.

I am getting good results with photography posts. So I decided to take it further. I am now reading up as much as I can and I have enrolled in a course for photography to try and make the best of it.

I would like to build it up to the level where I can maintain a balance between written (text) posts and photography posts.

The fact is, if I didn't try it, I would not have known.

That doesn't mean you should get rid of the "slow movers", or in my case...stop creating written content.

No, as long as it works, keep it or keep doing it. But develop your strong points to ensure growth and to boost your growth.

It doesn't matter if you have been in business for a month, a year, or a decade...growth is always necessary. You will always need to stimulate growth...unless you want to fade away and just disappear from the radar...

Conclusion

We all have to start somewhere. And that "somewhere" is usually right at the bottom. And some of us might even have to repeat that process more than once...and that's okay.

It's like saying goes... "fall seven times, get up eight".

But start. And start with the basics.

Then track your results to see where you are getting your best results from.

Then focus on your strengths and develop them to become stronger and stimulate consistent growth.

I hope this was helpful.

Thank you for reading my post.

Do you know where your strengths are? Why don't you share it with us and tell us how you discovered your strengths?