Building Community Is Smart Marketing

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I was spending another night poking around my old journals and came across something I wrote down years ago...

It was from the book 'Platform by Michael Hyatt' which was a fantastic read. The main idea behind the book was how important it is to build your platforms as your 'voice' in marketing. Create blogs, do live streams, record videos, build social media platforms....So essentially, what we've been trying to do with the Hive based applications over the past few years ;)

But this quote, really made sense to me back then, and I think you'll agree...It speaks to us right here on the blockchain:

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Tribe building is the new marketing...

Read that a few times and you will see, how important that quote is for us here. Remember, that the old ways of doing business, might not be working as much as marketers would like to think. The 'pitch' just feels wrong in today's day and age of social media, platform building and....Community!

Building, adding value to, and developing a community (or tribe) might not sound sexy. Heck, it takes a lot of effort, time and energy. You also have to deal with....People! The good, the bad and the ugly...A community is made up of all different sorts of individuals that all share a common interest. And while it takes time to build these thriving tribes, the payouts can be...Life changing.

Payouts?

Not what you may think...

You see, the real wealth that you build while being a part of a community are the relationships you develop over the years. These people grow with you. They share your wins and your losses. And one of the by-products of these lifelong relationships is...

Potential new business!

However, you can never join a tribe or community thinking you are going to get paid for saying 'hi' in their Telegram or Discord once a month...Again, the real wealth are the people you meet and the relationships you form. When people feel that you are adding value to the community, you will start building trust!

And what happens is...Wow. You no longer have to 'pitch' anything to your community members. And because they trust you they will ask you questions and inquire about products they see you using and that's when the magic happens...

Again...This is not sexy to most marketers because they want things fast, quick and yesterday...Tribe building takes years to be effective and if you are adding value to that community over time...Loyalty and trust are the result!

That's why we see communities thrive here on chain...We are all sharing common interests and passions across many topics. Some of the people I met on Hive back in 2017, are still following me and engaging with me daily.

It takes time!

But you can just feel...The more effort we put into building those relationships and communities, the more rewarding our journeys will all be!

It's not just 'new marketing', in my opinion it's putting people first which is always a good thing!


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27 comments
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Micheal Hyatt would be proud of you.

💯💯💯💯

Too true this post is.

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Hiiii, thank you for posting this!
What is a tribe?, What is a community? for you

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Hope I explained it in the post :)

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Hejj, yes you did! You seem to use them interchangeably. Even here on this platform many people will use it like this, but in fact they are two different concepts, right?
Our motivations, expectations, convictions to interact may be varying in a tribe, compared to the wider idea of a community. My remarks may seem petty, but I feel it is important for me to know eventually if I am moving within a tribe or within a community. The beauty of this very HIVE maybe a completely new thing all together. Maybe this debate is for later :) thank you again

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You are very correct on this. The value added to community makes the community grows, mostly by providing information and educating the community.

Thanks for sharing

Cheers

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Never understood the value of networking till I joined Hive. Now I understand why I need to put effort in networking with people on Hive. Nice post you have there

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Thanks! Yeah there is real power in community!

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The community is essential to grow. I always mention the saying "If you want to go fast go alone, if you want to go far go together"
!CTP

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That's a very nice quote, thanks for sharing!

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Being active and putting yourself in front of people is the best way to market yourself. I am not really that active on Discord or other applications because I think Hive is the best way to show it though.

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Agreed...I feel like I 'have' to be in Discord lol But i'd rather be on Hive.

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Thanks for the reminder! I watched a very insightful video on platforms by John Hagel of Singularity University. One of the key points is you have to give more than you take. It's a long term thing but the results can be massive especially if you could harness network effects. Hive could be that for most of us.

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It's a great piece of advice. The more you give value to a tribe and community, the more your journey becomes rewarding.

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Thanks for this. It helps me to keep the focus on what's important. Go Steelers! :)

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Go Steelers lol You guys have Mitch and Levi now from us....Treat them well lol

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People, connection and adding value. That is the only way one can have some sort of community or group of people backing you up. Unless those people stand up for you and support you there is not much movement in the community. Adding value in the lives of people part is so underrated. Everybody is busy living their own life and ignore this very important thing.

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We're taught to focus on benefits to ourselves, while the real wealth is adding value to others.

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Companies that build a community around their product definitely do well. Apple's probably the best of them in terms of that cult following.

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When you feel a part of something bigger, you tend to be more invested into it :)

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It is not easy to build a tribe but it is worth it when you do, because like you rightly said once the trust comes you don't need to pitch anything anymore, just put out something quality as you do and your tribe would show up for you.

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