Revisiting Your Stock & Flow Content
I wrote about this multiple times over the years but thought it would be a good refresher this evening's post :)
Poking through my journal I came across a few quotes that really made me think about how important our content is for building relationships on chain. Heck, it's a great game plan for building your personal brand as well, especially for those of us working to develop our online businesses!
Let's take a look back into Stock & Flow content!
Flow Content
This is the content you create to remind people you are out there in the space! According to Hubspot, the 'average' person consumes about 285 pieces of content each and every day. This was from a few years ago too, so I'm sure it's much more than that.
The point is, if you are not in front of people consistently, you will be out of mind in a hurry!
So what are you supposed to do?
Create a Pulitzer Prize winning article each and every day. Absolutely not. For creating great 'flow' content, you just need to make the commitment to become top of mind for your audience as much as you can.
You can do that by:
Creating short form content via apps like Leo Threads by @leofinance
Using apps like @liketu to post some great pictures you have taken
Engage constantly through valuable and useful comments
Use traditional social media to update your status and let your friends and followers know what you are up to
Again, the idea is not to create masterpieces every day, the strategy it just to...Create everyday!
This is one of the quotes that really stuck out to me when reading my journal tonight:
Be content wealthy!
Those daily pieces of content, the flow content, help you 'invest' in your future. By building your personal brand and keeping you top of mind for your audience....
Which brings us to...
Stock Content
If they were handing out those Pulitzer's your stock content would be up for an award each year ;)
Seriously though, this is what you become known for. When people think 'this topic' they think of you. They'll revisit that piece of content you created because they remembered the value it gave them.
Here's the thing though...
Stock content doesn't just appear out of thin air. You see, the more flow content you create, the better chance that one of those pieces knocks it out of the park!
I'll share a quick example of something I've used and my community will recognize in a heartbeat...
Ask anyone that's been around the CTP tribe for any amount of time, and they'll know that lesson. Mainly because I've been teaching it for over a decade now within CTP lol But more importantly, I truly believe it helped people develop a strategy to building online income, without being overwhelmed.
It's one of my stock pieces and hopefully, it adds value to people for years and years to come!
But again, no one creates a stock piece of content by creating once. It happens from building the habit of developing 'flow content' each and every day...
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Dear Mr @jongolson.
I'm sure you got this all from your years of experience here.
I'm very happy to have someone like you here who is willing to wholeheartedly provide various pointers on how to do things in a purposeful and measurable way as a guide for community involvement.
As newcomers here, we have a lot to learn in order to survive and exist here.
I should thank several people here who have helped a lot, especially you today.
Great tips Jon! Appreciated. 😎❤️
I was in process of exploring the Liketu, realized that they have mobile only upload option for now. Or maybe the web based seems to be failing at my side. It has potential to be like instagram. I like our typical content front end though, helps with making comments and regularly putting out content. I have been following your approach and it kind of puts me in the flow :)
As a dApp, it may be mobile-only. You can still post to the LikeTu community using one of the general-purpose front-ends (Ecency, PeakD, Hive.Blog).
Posted Using LeoFinance Beta
Good advice that is summarized in showing up, showing up and showing up every day.
Another amazing way to develop in this community, I have always love reading your content because they are past experience and you sharing this with us so that we develop also. Thanks for your support
Posted Using LeoFinance Beta
Great advice Jon. Creating Finance content every day gets boring, so I started exploring other communities. I am able to publish every day so I can say that your model works. 🚀
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Fantastic reminder there Jon, and yes stock and flow content is something we need both of, and in a good balance, keep up the good work and stay awesome.
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I think I do more flow content. TIme to work on the stock content. Good reminder and awesome post.
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Thanks man, glad you found it of value!
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Wow, this is a very good information friend. Thanks for sharing same with us. !ALIVE
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Thanks for the guidance. I am now more inspired to create content consistently. 😊
This is awesome some good perspective thanks for this content marketing information
@jongolson have the best day 😎
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