What Do People Pay For?

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So you wanna start an online business huh?

Exciting stuff!

The thought of being able to sell a product or service to others, and tap in on your passions is one of the many blessings entrepreneurs experience these days.

Trouble is, most people forget these 3 'secrets' to effectively 'sell' to others online.

I'm going to go over these points one by one, and I hope it helps you develop a strong plan on growing a successful and thriving online business, no matter what your chosen niche may be....

Convenience

One of the products I used to sell more than anything was a 'business in the box' product. Essentially I packaged some of my most popular services into one, and created a done for you system that customers bought from me for years and years.

Think about it...

Building a business online is tough! And sometimes newer entrepreneurs have to learn as they go and want a strong start. So by getting a 'business in a box' kind of product in their hands from the get go, is a smart buy!

It helps them get into the game and helps tackle a lot of the issues they may face when starting a new business. This is why the franchise model is so popular. People pay for trusted brands and systems they know have a track record of success.

What can you put into your 'business in a box' for your customers?

Access

What's one of the most lucrative business models in the personal development and online business space?

Consulting!

Now this may upset some of the gurus that make a living off of this, but you may pay a huge fee to have that guru do some 1 one 1 coaching and consulting...But not really learn anything you didn't know before!

What?

Because the 'attraction' for this product isn't always what you learn, it's for getting personal access to the expert or thought leader.

That's what people pay thousands of dollars for, it's what they spend on travel and accommodations....Access to the expert in their chosen field. Heck, this model even works for offline event sales...Access to like minded people, that share the same passion as you do...People will PAY for that!

Exclusivity

Why do amazing works of art sell for so much?

Or even closer to home here n the blockchain, certain NFTs sell for so much?

Maybe it's that 1 of 1 opportunity to purchase a product or service...

Selling something that is limited in supply is again, something people have no problem paying for. Now of course, that product or service needs to be of amazing value but the point is, people pay for exclusivity!

Heck, I know I do each and every day on Splinterlands LOL

But a great question to ask yourself when you are setting up your business is...

Do I have a product or service, that is of high quality that I can limit in quantity?

These are just a few techniques I've used over the years to help build my businesses online. I hope they help you develop a product strategy and deliver much more value to your customers :)


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(Edited)

Those are grown up three secrets right there Jon.

I don't think I've done enough deep diving in my own online marketing journey. I've always played it safe and preferred to promote other people's stuff lol.

Awesome post.

@jongolson
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Man, I'm always learning lol Every time I think I know it all, I'm humbled and get back to learning lol

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Great advice my friend thanks for sharing your knowledge on Listnerds
@jongolson 😎
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What can you put into your 'business in a box' for your customers?

I don't have any current business yet but I know there are a lot of ways doing this depending on the nature of the business. The one thing that I can think that I commonly observe is experience. If it's a local business then we can do free deliveries and or employ people with very good interpersonal skills.

That's what people pay thousands of dollars for, it's what they spend on travel and accommodations....Access to the expert in their chosen field.

This reminds me of tourists spending their time climbing the mountains and waiting for hours inline just to experience being tattooed by a national artist.

Selling something that is limited in supply is again, something people have no problem paying for.

This is so popular that I am guessing that a lot of person already know because of NFTs. I am not into NFTs but I am amazed on the willingness of individuals to have the exclusive ownership of a digital art.

Thank you for sharing this information. I may need it in the near future. 😊

!1UP


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For sure...What makes people tick will be different for each individual, but a lot of these are techniques you can use to 'sell' any product or service overall.

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I agree with done for your services, templates, guides, cheatsheet and other products that saves the time of the customers. In near future automation and consulting would be very much in demand. I feel consulting space would forever has demand because someone who already done things would be in need in this market.

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I used to do consulting for my niche and did very well with it. Once you have expertise in a field, you can set up a great business model because people will pay for the knowledge but also the access to pick your brain.

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I don't have a business but I do agree that is a good question to answer if you ever plan on starting a business. After all, you will want a way for you to standout and not go bankrupt.

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Wait until you see the next post I'm planning...

Everything on Hive is your business lol ;)

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Anything that solves a problem is something that'd get people to pay and there's nothing in here I can disagree at all. This is what I learned when I did some telemarketing and studies small subjects under sales.

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Absolutely. Save time or save money, those are other things people pay for.

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Those are three great tips that I have to put into practice more often.

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Glad to hear it was of value for you :)

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Awesome post, Jon.
These are three things marketers tend to forget.
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Thanks man, yeah I need to print them out to remind myself lol

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I "Stand on the shoulders of others" rather than develop my own products. I do insure the integrity and quality before I ever promote anything.

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Absolutely.

That's why social reputation is so important online, we need a track record of creating value.

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I have that with the Pizza Plan! Now I just need to come up with a Unique Selling Proposition.
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Great advice in a very tidied fashion and easy to digest. Thank you
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