Why Do Traditional Affiliate Marketers Shy Away From The Blockchain...

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When @blainjones and I jumped into building our businesses on the blockchain, we were met with skepticism.

Crypto....Pfffffff. Blockchain....Who cares?

Lots of head scratching took place within our community and back then if you mentioned the word crypto, people automatically thought it was a fad or worse, a scam of some kind. But there was something we saw that just made sense, and since 2017 we've been attached to the hip with this blockchain and it's community!

Our background is in traditional affiliate / internet marketing. And if that makes you roll your eyes, I completely understand why. This is the industry filled with snake oil salesmen, savvy 'gurus' and pitch after pitch in every email you open...

Sure, there are exceptions to the rule, but generally...It's all about sales and closing the sale no matter what. Using every scheme and tactic you could possibly imagine. And for years, it always rubbed us the wrong way...

We took the approach that community is everything, and if you focus on the community first and foremost, amazing things would be happen to any business you were trying to promote. And it wasn't the most popular approach, but it felt great...Spending years building relationships with many of the same people we see here creating content and engaging on Hive!

In affiliate marketing, you are taught to build your email list, promote products through a marketing funnel...Rinse and repeat. And some 'gurus' have made millions telling every day people they can achieve the same results they have....

Of course, they fail to mention the massive investment required, the years of effort for a CHANCE to knock it out of the park...But we thought, hey if you could spend the time developing the relationship with a few people, that would build a solid foundation for years to come.

So we brought that 'way of doing things' to Hive and more specifically - ListNerds!

ListNerds was known as a viral mailer or safelist. A place where you could safely email thousands of other marketers your offer, in the hopes of them either joining your mailing list or buying what you are selling. This type of promotional tool has been around since the late 90's and early 2000's...While results trickled in, generally viral mailers had a bad reputation online.

We decided to change things up, and build it on the blockchain. By using the amazing layer 2 solutions here, we came up with a cool way for marketers to not only promote their sites to an audience but also tap in and get introduced to Hive.

Something happened though....ListNerds became a content discovery platform for Hive based content and we're LOVING every second of it. Instead of marketers flocking to the blockchain, the Hive community embraced it and the way it generates traffic and engagement and it's been an amazing experience since we relaunched...

Why didn't marketers embrace ListNerds at first?

A few reasons...

The pitch doesn't work anymore

There's nothing wrong with making a sale. However we feel the future of building online businesses comes from relationships! Telling someone you have a 'great product and they should buy it' just doesn't work. Marketers aren't used to this...They are used to the pitch!

Relationships take time

Funnel marketing is a process but it's not supposed to take weeks and months to make a sale. So spending time actually engaging with others and giving value to people within a community isn't what they are used to. They want their metrics to show, they press send and they make money...

Content marketing isn't their strong suite

Sure, they may toss up an Instagram post, a few selfies of them in their Lambos but at the end of the day proving value in the form of blogging just isn't what they signed up for. Hive while it's a lot of things, still has a very strong blogging element to it and that should be celebrated. And it is on ListNerds which makes marketers shy away from putting in the effort of content creation.

Blockchain members generally, don't fall for the crap

Sadly, the bulk of the 'suspect' emails you'll read in viral mailers are just junk. Plain and simple. That stuff doesn't work in ListNerds because it's got a very healthy active community of Hive members. Just look at the names with 'red reputations' in ListNerds and you'll see...Marketing messages that may have worked in 2007, not so much now.

It's open source for all to see...

Sadly, not all but many affiliate marketing 'gurus' aren't as above the board as they'd like you to believe. And here on Hive, well...You can't hide lol So the big bold claims of millions of dollars earned in commissions or promises of riches, doesn't have a home on the blockchain where everything is open for all to see.

But it's not all doom and gloom...

We're still bringing in dozens of new people to Hive every week. Traditional affiliate marketers that we introduce to ListNerds are slowly understand ding this new way of promoting their businesses and are starting to come around.

We're marathon runners here when it comes to building businesses online, so our mission hasn't changed. We'll continue to build ListNerds, deliver more use case for the tokens and of course promote Hive to the markets we know best.


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61 comments
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This listnerds sounds really interesting. I never knew something like this exist here on hive. Please does it have the same function as an email marketing software/auto responder?

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Nope, it's a way to drive traffic. Think of it as a traffic generator for your squeeze pages as well that you use with your autoresponder.

!CTP

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Content Marketing, you guys really did a great job turning an out dated concept into something that makes sense today. !CTP

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Thanks for the compliment.

Oh we've got more...Old ideas that may find their way on a blockchain ;)

Coming soon and the !CTP token will be the key to it all lol

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I actually think those traditional marketers haven't embraced Hive at all. Why can't they just make a few posts about it and make it more attractive? They just keep sending out the same old mails and there is no way to engage with either.

Posted Using LeoFinance Beta

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Takes effort...And affiliate marketers thrive off...Set it and forget it approaches.

!CTP

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Listnerds works really well not only because it sends traffic but because that traffic is of quality, which is what is really important.
!CTP

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Agreed! And once you get that traffic, you can really start to build value in the relationship with your readers...Slowly, but it happens!

!CTP

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The current state of crypto does not help either, FUD is strong now.

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Listnerds is different. Because of the community you are only going to get quality content. Or it doesn't get verified, so makes sense to put in effort and just good stuff !

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Hope it kicks people in the butt to get better...If we are getting a lot of downvotes on the mail, we relook at how we are presenting it.

!CTP

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That's the thing now. With everything been open who can't have tricks to fool people for long. You have to be authentic and provide value. Building community is key. Content marketing attracts the prospective customer to join the community. Great and valuable post.

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Content marketing to me is just like a no brainer...It's pull rather than push and encourages people to engage with each other. TO me, that's how business should be done!

!CTP

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I have also noticed that people don't like affiliate links on hive. Like those amazon links or even any form of affiliate links in between the content. Like they can tolerate the links at the bottom of the content page but not inside the content. I suppose what we can do instead is use hive for getting the leads to the landing pages. That may work I suppose.

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Yeah, it's not really the environment for that stuff. And I get why people try to sneak them in, I'd rather work on the relationship with the readers.

!CTP

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When I first came across ListNerds the use case stumped me as well. How do you sell your product to a finite number of readers? I did not know about viral mailers and safelists.

My second, and significantly more detailed look understood the change in what ListNerds represents for Hive. Using ListNerds to "advertise" content created on Hive makes a lot more sense than selling an affiliate marketing product.

That also means the sales approach has changed. You can "advertise" ListNerds to people on Hive using the quality content you have created on Hive. This opens up a significant new market. ListNerds thus becomes the product.

I am just wondering how you can reach people not on Hive and not part of ListNerds yet. That appears to still require some off-chain selling setup. Anything in the works for that @jongolson? 😇

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Yeah I mean, we have hundreds of thousands of members in our businesses and while attrition is there, we send reminders weekly for people to check out what we're working on now.

Every time we do, we get dozens of new people joining up and taking a look!

!CTP

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A great read Jon,

As someone who has pretty much always been "pitch" averse, I've been finding myself only opening the "mails" of those in the red to help complete my daily reading task. I love reading the real stories of people's journeys who have taken the leap into the blockchain.

I restarted using Listnerds a fair while after the relaunch to the blockchain, and quickly realised I needed to find my blogging voice...not easy for someone so naturally introverted, but I've picked a couple of things I enjoy being involved in and now post regularly on those acticities. Still more to learn, obviously but thats also part of the fun. +1 every day is the goal!! (where did i hear that? lol).

And to put my short time back on Listnerds into perspective - i've earned more here in a few short months than in many years of the "traditional" marketing approach. And that's the aim for us all isn't it?

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Love hearing it. And the best thing is, you get exposure to Hive and the amazing community here the more you use ListNerds.

When in doubt, comment more...It'll help your brand on chain so much as you are giving value to it!

!CTP

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For me it has been the best of both worlds, learning from the great content producers and from those affiliate marketers who have adapted to produce something totally new on the blockchain.

What a great and exciting journey we are on! Let's go people! :)

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I hate saying this, cause it sounds like a broken record...But imagine where we will all be in a few years form now...

!CTP

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where do all those affiliate marketing guys go when they retire?

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You speak truth my friend @jongolson

My experience is most affiliate marketers are not making even a part time income let alone a full time one and most the lambo images and what not are fake or staged.

You can hire cars and property for less than 24 hours these days and it is not very expensive to do either.

A sports car and a mansion hire for a day will cost you less than a £1000 in the UK😎

Just saying.... 🤣

If 5% of affiliate marketers are successful, then 95% fail, that is a lot of people not being completely honest if you ask me. 😉

!ALIVE !CTP

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If 5% of affiliate marketers are successful, then 95% fail, that is a lot of people not being completely honest if you ask me.

And that's why I think so many stay away from the blockchain...They can't lie about their results here lol It's for everyone to see!

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afbeelding.png

Both are so true! Those of us that have been around for several years on Hive, already know what's generally accepted as "decent content" or not and we also know about the type of content that should not earn more than 2 bucks for low effort. Once you start seeing people repeat low effort content constantly, a true Hiver that has been here long enough will start muting your content by default as it's just not worth the time reading it while so many are making high efforts and adding actual value.

Some of us have fallen for hacks as most of us were all new to the keys system that's here on Hive, so yes, I think we've seen quite a few bullshit things come across and will not be too trusting from the first moment. If someone claims to have made millions and we are interested in the truth, most of us will start digging into the account and soon have some other lines mapped out where we can find more info.

I think most people end up on Hive because of a diversity of reasons but most of the time that's not driven by financial reasons. I think many of us have been here through the 11 cents Hive period and still kept creating content while posts didn't earn more than a few bucks. We believe in the community and we believe in adding value, and Listnerds is adding a whole new layer to that.

People shouldn't sleep on it, just join and start your journey!

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So true, we can literally smell it a mile away. Genuine 'marketing' to me is putting the relationship and value first...The benefit is long term while the short 'get rich quick' stuff never works anymore.

!CTP

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Hive is not a household name.Talk to the average joe and mention affilliate marketing and we are scoffed at.Since Hive is a blogging type platform alot of the programs out there are not in the blogging field.Most are link based. Breaking protocol I'm invovled with a few programs SFI being one of them. they are a sales style program.For those with social media you plug your links and sales are possible. Cashjuice is another program for Affiliate marketers you plug in your links and others may join or already belong to said program. We all know what (Traffic exchanges )are we'll never see them in the blockchain. There are so many blogging platforms on the internet already Hive is still new and not put out there.you cant really promote hive besides on Listnerds because they built it on Hive.Wealthy Affiliate is a website build program the only way to be on hive that way is for Affiliates to create websites somehow using the blockchain in their sites. I've noticed that Brave themselves don't promote Hive or it's tokens. They do promote Splinterlands because it is a game.Thats my two cents worth.

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Nah Brave will only promote what companies pay for ad placement. I always thought Hive should get a DHF proposal together to fund a marketing campaign on Brave. Think that's the best audience for it too.

!CTP

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A good idea if it comes to fruition . It's up to the powers that be.I would vote for such a proposal.
.

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I love Listnerds so far. There was a slight learning curve for me, but now I have it down. I can't believe how many more comments and follows I get now that I am using the platform. I think using it to promote your Hive content is such an awesome idea.

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Good to hear these kind of stories. I really have to get on it, lol.

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Use my referral link if you do. I dropped it in one of my past posts.

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I am already signed up and have used it a bit, just haven’t used it much, lol.

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Bah, what good are you to me then! :)

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So awesome to hear it! That's really what we hoped for when it started, to encourage more interaction and engagement for everyone. So far it's been working great!

!CTP

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(Edited)

I have noticed recently that the traditional marketers are taking a reputation beating in LISTNERDS. Hopefully they will learn their lesson and come to the light side of the force. 😀
!CTP

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That's the thing...It's not a secret, it takes a little bit of effort which traditional marketers tend to stay away from. They want set it and forget it.

!CTP

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Yeah, I wanted the set it and forget it for a long time too. Just slap up a few banners or text ads and throw credits at them as needed. Obviously that didn't get me anywhere. 😀
!CTP

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I think allot of the traditional methods are changing fast. I know I have been one for shunning pretty much all e-mail unless I am expecting it. But you hit the nail on the head about the relationship building. That is key going forward.

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We've always trained in our sites to pull rather than push when it came to email marketing...Pull people to you, engage with them...And that's how effective email marketing can be done. Not popular, but we think it's the right way

!CTP

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I can certainly vouch for that, Jon. I have had to change my methods considerably since the re-launch but it is paying off handsomely. Those that refuse to change will stay stagnant and find others to blame it on.

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You guys are on the cutting edge here :)

I'm also surprised that businesses/marketers haven't embraced Hive itself.

Do you ever see businesses catching onto the fact we have a number of targeted, niche communities to essentially get paid to sell their product to?

Pretty wild when you think about it like that.

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It's mind blowing...But to be honest, traditional affiliate marketers in my experience won't take the dive into crypto and blockchain until others have gone before them.

I see marketers creating 'crypto related' JV launches now, but were never around in 2018 etc...They almost wait to see everyone else fail before they dive in lol

!CTP

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Blockchain naturally allows the cream to rise to the top, I think. So people marketing legitimate things have everything to gain.

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I think marketers will slowly catch on especially if it gets harder to use emails for marketing. Also as much as I love using Hive I am still seeing many people leery of cryptos and many people still dont know what a blockchain is. Most of these people are off chain so it will take a while.

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One thing I really like about HIVE is that you can't easily fake it here - either you have good content or you dont. Either you have a big stake or you don't. If (hypothetically) someone tries to convince everyone here that they're big dollars, photos of mansions and lambos, yet only has 100 HP... well, really? Go buy a couple millions of HIVE (while it's cheap) and stake it, then we'll talk. Then you'll have a lot of eyes and ears. Because it's REAL! Everything else can be faked.

!CTP
!ALIVE

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Go buy a couple millions of HIVE (while it's cheap) and stake it, then we'll talk.

Hope everyone hears that lol So true!!

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