RE: Leofinance SEO Challenge
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Having just returned to Hive after a long hiatus, I'm a bit confused about all these different user interfaces. Are they competing with each other? If so, why? What does LeoFinance offer in its UI that is different or better than the other UIs? Are there any links you could share that would help me get a grasp on this? Thanks!
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They are not competing at the Hive level since they all feed to the #blockchain. Hence, whatever is posted from any of them ends up there regardless of the interface.
Where it is different is in the tokens. Through #hive-engine, many have their own token. For Leofinance it is the LEO. Hence, one can focus upon specific communities (and content) while standing out. It is far easier to get seen on Leofinance than it is on hive.
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Let me try and make some distinctions for you.
The Hive blockchain:
By publishing content to the decentralised Hive blockchain we are able to achieve data ownership on our own accounts and censorship resistance.
This is because no matter what, our data like the text we write in blogs, is always forever published to the blockchain and linked to our account.
Nobody can take that away and that is the biggest selling point of Hive.
Different Hive front-ends:
Front-ends are the domains that display the content publicly like leofiance.io, peakd.com or hive.blog.
These are privately owned, privately hosted gateways to the content and as a result, are subject to laws and standards.
While your content will always be on the blockchain itself, you can be censored from a front-end if you don't meet these standards.
Every front-end will have different standards and be subject to different laws depending on where they're hosted so if you don't like 1, just move to/create another.
SEO happens at the domain level:
In terms of SEO, Google doesn't care that we are all publishing content to the Hive blockchain and only sees us as competing domains.
So when working on SEO, we have to focus separately on each domain.
What the domain owners can do, is make sure that they've included in their front-end's code, something that tells Google which version should be viewed as the 'original'.
This is called the canonical and even though you see the post duplicated across multiple domains, it won't incur a penalty because the code tells Google which is the original version. (LeoFinance has this setup).
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As far as I know canonical links are included by all major front ends. There was a big fuss during steemit days, when it 'stole' traffic from the other front-ends (or even private blogs), by setting canonical links to their own site even if the content wasn't created with their interface.
Posted Using LeoFinance Beta