How to Make Money from Rejection
(Edited)
One of the things that always confuses salespeople is when I tell them some of my best customers have been people who told me 'no'.
This shouldn't be surprising, given our own experience as consumers. Most people say "no" to most offers.
But in sales, we train to "get to yes", we even train to "get to 'no' as quickly as possible" so you can move on to the next prospect.
I am here to tell you that if you want to build a real business, if you want longer-term success, then the real money is in the people who say "no".
Read the full article at BizBudding
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Let me assume; A deeper look into this should mean rejections are really not rejection. They are objections in another form. Therefore a no is not always a rejection oftentimes but an objection.
The work of the marketer is to now know the proper way to address such objection.