Importance of Marketing vs advertising in a business - Part 2

Advertising is explained as an integral and vital branch and also a crucial vehicle of mass communication. it's an aged profession which has witnessed significant evolution like all ther media and non media also because the target marketing of advertising message hold one meaning or the other to its purpose and intention.

For instance, consumer would use the aim of advertisement as convincing them to shop for a product while advertising professional would see it as a presentation of products, psychologists view it as a tool to be effectively utilized in achieving set objectives and goals. Media of advertisement might be print or electronic and internet inclusive.

Functions of advertisement include : communication, educating, entertaining, orientation etc.

Explanations concerning advertising can bu further explained by different authorities and school of thoughts:
Albert lasker who is taken into account the daddy of advertising sees advertising as salesmanship in print I.e the time this definition was given was before the arrival of electronic media.

Also Chris Doughudje (1985): said advertising could even be a marketing tool whose aim is to form preferences for advertised brands and services.

According to Advertising practitioner council of Nigeria (APCON) which is that the advertising regulatory body: advertising could even be a sort of communication through mass media about products, services or ideas purchased by an identified sponsors.

According to APCON, meaning of advertising might be analyzed through the subsequent perspectives:
Advertising may be a sort of communication through media about products services or ides purchased by an identified sponsor
Advertising as a profession is about of experts involved within the art of designing creating and placing advertisement within the media

Image Source

An Advert practitioner is one who is skilled in plannning creating and placing advertisements within the media

APCON further defined advertisement as a communication within the media purchased by an identifiable sponsor and directed at a audience with the aim of imparting information a few product service idea or opinion media during this case may include but is it limited to newspaper magazine radio television outdoor cinema internet and spam

Elements of advertisement

Whichever definitions given to advertisement the next elements must not be missed out:

It is persuasive in intent

It’s essence is to speak

It must be purchased

The (payee) sponsor must be identified

It is mass communication in nature

It must have business transaction motive

It must be produced by knowledgeable or practitioner

The advertising media

It are often grouped into

Print media

Broadcast media

Print media:- they're publication materials while broadcast media are the electronic media

Advert media refers to vehicles or the channel through which the message of advertisement reaches the audience . These include the following:

Radio and tv

Newspaper magazines and journals

Internet or website

Billboard posters and fliers

Cinema etc.

Thank you for stopping by to read my article.

If you actually like what you see😃😄😉,watch📷📺📸 and read📖📋 I would equally be grateful for an upvote♥️⚡ a very cool comment under my comment box or a reblog 🌀😏 for everyone to see ... and perhaps maybe you would like to follow me for more of my Post to show on your own feeds. Don't miss any of my Post.🔝. Special thanks to all who put big smiles on my face with Auto Upvote for always being supportive to me 💞💯.