When does persistence become pig-headedness and does it matter?

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Persistence is a wonderful attribute. Without persistence, no one would ever overcome adversity. But when persistence becomes pigheadedness then the virtue becomes a millstone around your neck.

Building a business of any type online or offline requires persistence. You need to have a plan and follow through on it. That doesn't necessarily mean that the plan has to be rigid. Flexibility should be built into your plan to enable you to respond to the data that you gather as you become involved in the business.


Photo by Brett Sayles from Pexels

What data gets gathered?

That's up to the business owner, but I well remember a sales course that I went on in my banking days where the facilitator hit me between the eyes with a statement - if it's worth doing - it's worth tracking.

You can flip the statement around if you like by asking the question: How do you know what's worth doing if you're not measuring it?

To persist in doing something that offers no reward might seem admirable but it is akin to insanity. If you're in business you're going to need to understand the sales and engagement process. The days of throwing a heap of stuff against a wall and hoping something sticks are gone.

The more you measure, the more data you have. The more data you have, the more likely you are to make good decisions. Of course, it takes time and it can be a little confusing at first. But the aim of tracking is ultimately to measure conversions. That's why everything in the sales process should be measured. Every squeeze page. Every landing page. Every email. Every blog post (although monetising blog posts is an entirely different subject now that Hive is a reality).

This is where persistence is invaluable. It takes commitment to track each component and to constantly split test and tweak for better results. If you're not using a tracker, I highly recommend the tracking system offered by Leads Leap

But..persistence isn't always well placed

Too often people don't track what they're doing - either because they don't know how or why or because the people "helping" them have told them not to.

"Just promote our affiliate link" is the equivalent of an invitation to a business death by a thousand cuts. Invariably this "instruction" is followed by "just work harder" or "spend more money on advertising."

Excuse me, but that's just cynical exploitation of enthusiasm and commitment. People's willingness to persist is exploited to their detriment. That's where persistence can easily devolve into dogged pigheadedness. Don't go there.

SImply promoting an affiliate link on any advertising platform is like putting all your eggs in one basket. And the basket has a hole in it.


Photo by Kindel Media from Pexels

This Make Money Online caper is a journey that is by no means linear. There are no guarantees and there are more downs than ups- particularly in the startup stage. The success rate is often stated to be around the 5% mark. The reasons I see for this abysmal statistic are unrealistic expectations, poor advice, insufficient research and lack of preparation. Very rarely is a lack of persistence an issue.

The dropout rate in the first six months is staggering. The glitter wears off pretty quickly and the shiny business opportunity that the new marketer bought into invariably proves much harder to sell than the sales copy promised. Often at this time, the person who sold them the biz opp exhorts them to either work harder or to spend more on advertising. I remember years ago attending a "sales meeting" for one of the premier "online businesses" where the leaders were really only interested in how much credit we had available to buy their advertising packages. The red flags were waving pretty hard for me that day. "Help" often comes with more than a few strings attached. Persistence is encouraged in many cases because commissions are involved. The longer you can be encouraged to "hang in" the more money can be siphoned off you.

When people fail at online business, invariably they've been drawn into a scenario like what I've described above. They don't own a business - a business opportunity owns them. The cart has been placed well and truly before the horse and while persistence is an admirable virtue, the foray into online business is doomed to fail.

It takes a certain type of person to want to own and run a business online. They are blessed with a lot of necessary elements to succeed. Hunger, enthusiasm, willingness to work and persistence are all givens.

The key elements that probably separate those that succeed from those that don't are preparation, planning, patience and a preparedness to promote in a unique way that puts the building of relationships first.

Get your ducks in a row.


Photo by Pixabay at Pexels



Posted from my blog with Exxp : https://www.bullfreezone.com/News/2022/03/24/when-does-persistence-become-pig-headedness-and-does-it-matter/


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13 comments
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I would say, be persistent in moving forward on your journey, but flexible in the vehicle you use to get to your destination. My blog, "Top 5Programs" has taught me that! The goal was to work with five reliable and stable programs to build multiple streams of online income without losing focus, but there have been a lot of changes to the "top 5" on the journey! Incidentally, Leadsleap is one of the ones that has been there from the beginning.

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I'd agree that your top 5 programs is a perfect example of what I'm trying to say. You must be true to yourself and consistent in your actions. Programs will come and go, but if you've got a platform that is consistent in its message but flexible enough to adapt to the changing environment, then your persistence will pay dividends.

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It is the constant grind @markhodge - pivoting, tweaking and going pounce mode on what is working. One thing is for sure, there has to be constant growth through the changes around us. The moment we begin to fight the demand for flexibility; is the moment we become stagnant towards our long-term goals. Learning that later in life, has me playing catch up with that realization.

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(Edited)

It takes a certain type of person to want to own and run a business online.

There are many people who WANT to own and run a business online. But there are very few people who have the follow-through to make it happen. It's easy to fall into the trap of "enthusiasm" that disappears once the first challenge or "failure" occurs. It's the overcomers that are successful.

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Having more data is always better than having less so I definitely agree that being persistent is better. There are a lot of things that happen towards the beginning that can turn people away and you need to learn from them.

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Is Exxp the successor of Steempress? I knew it migrated to Hive, but didn't know its name.

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I am one of the people who actually don't aim to own a business unless it's movie-related lol! I don't think I know exactly how to run a business or am able to learn how.

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I cannot say anything better than @hirohurl said in his comment so I am not going to try.Thanks for sharing your post.

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I like this, I am slowly preparing myself to promote the business I am building while climbing the hard personal challenges that keep me away from being persistent. I like the idea you offer about what separates the people who succeed from those who don’t. We should take all these things in and use as guidelines. I know a very successful young trader, multi millionaire at 26 years. He keeps journaling about his emotions around every trade he made, he always meditates to get into his heart space instead of head and he never ever does a business if he doesn’t feel well. This, and of course his persistence and willingness to fail, made him very successful and yet very lovely person full of love. I believe that just being hard in business, or focus only on that and not all the other parts of our life are big reasons for failure at the end as well. No balance, no love, no connections…it eats our Soul and lowers our vibration to the levels where there is nothing abundant and alive. I learned from another successful person: How you do anything is how you do everything. I always remember this and watching people’s actions becomes very interesting. And mine, of course 😀

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I think you're right about balance. Negative energy destroys us - even when it delivers short term results. If it isn't fulfilling on an emotional and possibly spiritual level - it isn't worth doing. Creating is what we're here to do

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