Interest in Metaverse And NFTs Continues to Increase

Despite the bear market, the interest of giant companies, artists and game producers in Metaverse continues to increase. More global companies, artists, and brands are taking the further steps to reap the benefits of incorporating Metaverse and Non-fungible token (NFTs) into their services. While some are applying for trademarks, some are investing in projects and somehow trying to be more in this market. This indicates that the Metaverse and the NFT market will grow further in the future.

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Epic Games, the developer of the popular video game Fortnite, backs metaverse infrastructure developer Hadean in its investment round. Metaverse infrastructure developer Hadean has raised $30 million in a Series A investment round. Epic Games, Molten Ventures, 2050 Capital, Entrepreneur First, Aster Capital, Alumni Ventures and InQTel participated in the funding.

Fortnite is a very popular video game with over 350 million registered users (source). It also has more than 80 million monthly active users, and more than 3 million online users at any given time, according to GamesRadar. Hadean will build infrastructure that will help bring metaverse capabilities to the Unreal Engine game engine, which supports Epic Games' popular game Fortnite.

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Christina Aguilera is also entering the Metaverse and has filed a trademark application for NFTs and Metaverse with the US Patent and Trademark Office. Christina Aguilera gained a great reputation with the album she released at the end of the 90s. The pop star, whose debut album reached 14 million sales, topped many charts. Although she experienced a sharp decline after 2010, the 41-year-old singer may be planning to break her long silence with Metaverse and NFT content. Also about a month ago, another pop star, Miley Cyrus, filed a trademark application for Metaverse and NFT.

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The world-famous whiskey brand Jack Daniel joins the companies that are planning to be included in Metaverse. Jack Daniel's has filed three different trademark applications for the metaverse. Although the world of Metaverse is still in its early stages, giant companies, artists and brands continue to apply for trademarks for Metaverse and NFT. The general aim of all of them is to be more active in the Metaverse and NFT sector.

Previously, famous chocolate maker Mars Inc. has filed a trademark application for NFTs of the M&M brand. In addition, giant brands such as McDonald's and KFC have also started work to offer virtual drinks and food on the metaverse. Indeed, there seems to be a significant increase in interest in the Metaverse and NFT sector. In the USA, 3516 trademark applications were made for Metaverse and NFTs in 2021, despite the bear market, 3600 trademark applications were made in the first 8 months of 2022.

Giant companies, artists and brands believe that the Metaverse and NFT market will grow more in the future, so they are making plans to become more involved in these markets. Also, I think the real growth will take place with WEB 3. I believe HIVE is the undisputed king of WEB 3 so I think it is a huge advantage to be involved in HIVE in the early stages.

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