People Are Underestimating Elon
There are a lot of attacks levied against Elon Musk and the decisions he is making with Twitter. At the top of the list is the $8 per month blue check idea. This was rolled out quickly and resulted in a catastrophic failure. It was revoked almost as rapidly as it come into being.
The platform ended up with more fake accounts and brands being hurt. This is so Elon.
Many feel this is grounds for attack on Musk. They believe that he has no clue what he is doing as evidenced by such a public failure.
This leads to the accusations that Musk is really not cut out to run a social media or broadcast platform. On the surface, this makes sense.
Unfortunately, this is underestimating Elon and how he approaches things.
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Break Things Early And Often
There is a concept in the development world of break things early and often. The idea is to take action and push things live. It is then when things can be adapted as bugs are realized.
Elon applies this to all his companies. Tesla is known for being an environment where people are encouraged to take action. New ideas do not have to be run through committies like at other companies. Employees are given the freedom to try new things. Elon is well aware that not all things will work out as planned. Nevertheless, taking action is better than no action.
This is what appears to be the procedure being used with Twitter. If the idea is there, no need for market surveys and an assortment of other traditional feedback mechanisms. Simply go live with it, receiving real time results.
Naturally, traditional business managers will say this is insane. It is evident that is what they are doing.
For Musk, this is just another thing to blitz. He is going to use the break things early and often approach. To Musk, inaction is worse than the wrong action.
Twitter Is Not Manufacturing Or Engineering
There are videos out there with people detailing how Twitter is vastly different from Tesla or SpaceX. The point being made is that engineering is required with those two companies and that a different approach is required with Twitter.
While there certainly are some differences, when it comes to business building, I have a feeling Musk knows exactly what is before him. We have to keep in mind he was one of the main player in the early days of PayPal. That naturally is a company unlike EVs or rockets. In fact, when Musk entered those industries, he had to learn from scratch.
If anything, his early background is more aligned with Twitter than anything else that he did.
Of course, that doesn't mean that Twitter will instantly be a success. There are a lot of things wrong with the company and Musk has his work cut out for him.
However, do not mistake his approach for being lost or not knowing what he is doing. He is well aware of the path he is following with it. His goal is turn to Twitter into a full service, digital platform.
This is not something that is completely foreign to him.
The World Favors The Bold
Musk is brash, outspoken, and, at times, obnoxious. He is also one who is extremely bold in all he does. He made a few hundred million and proceeded to move onto EVs and rockets. Who in their right mind would do that?
As it turned out, it was a major win for him. Now he is, insanely according to many, dumping billions into an extremely flawed social media company. Perhaps this is the case. He would not be the first billionaire to lose a bunch of money investing in something stupid.
In this case, however, Musk has a bit more control over the future direction of his investment. I believe he will be taking some bold steps in spite of what everyone else things.
Will they world out? Not all of them and that is by design. Nobody is right all of the time. Nevertheless, string enough right ideas together and something good could result.
Elon did not become the richest person in the world because he fell into hundreds of billions of dollars. He is willing to take risks others are not. At the same time, he is willing to lose on his bet.
Few approach things in this manner. Hence why so few of us can truly understand how he handles things.
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Let's trust Elon, but don't trust Elon kind of thing.
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And twitter folks are just overreacting.
It's only available through Twitter Blue on iOS, meanng Twitter can verify/track the account for authenticity. My speculation is the Twitter team is just studying human behavior for now, and resolving on a decision for long-term optimizations and improvements.
Elon is a "crazy" mastermind, traditional people like politically-aligned/activist-minded people won't easily get his motives early on. It's a game and he's gonna
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It is a massive overreaction. But then many on social media lurk only to spring when Elon fucks up.
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Well he is just a dictator of a different ilk. The fact is that he has the ability to close accounts, not who he is.
That is the problem with all Web 2.0.
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I've been a fan of Mr Musk for a long, long time... I definitely think he is one of the most important people of this generation, I'm not sure we'd have any electric automobiles without him... that said, I think he's made so many terrible decisions with Twitter and I'm super worried it will affect Tesla. Blue checkmarks aside, I do think firing 50% of the workforce in the first week was a massive mistake, but more importantly, scaring off advertisers so quickly seems like it's going to be hard to recover from.
Still.. I am curious to see what arises from the ashes if anything. I personally think Twitter is super important to the world in terms of the speed in which information is conveyed, and I'm not entirely convinced it even should follow a for-profit model. It's a surprisingly complex situation.
The effect on Tesla will be none in the long run. It is absurd to link the two the way people are. They are producing more cars each year, this only will increase earnings. Plus it seems that the energy division is ready to ramp.
At the end of the day, the numbers are what are important. Keep up the growth and that will overcome the insanity related to Tesla.
As for laying off people the first week, that is how losing organizations are treated. If they were making money, he could be judicious. However, the fact they company was a dumpster fire burning cash like it was the government, those people had to go.
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Totally understand what you're saying... but I'm a lot less optimistic. We'll see how it goes.
Elon's mentality is quite different from the rest of us. Back in 2008-2009, he put all his wealth in Tesla and SpaceX just to rescue them from not dying. To him, it was about bringing his vision to reality no matter what the odds were. I think that’s the same perspective with Twitter. He has a grandiose vision of how Twitter could be and he will go at lengths to realise that vision.
I don't exactly trust Elon with everything but I do trust him more compared to the usual pundit or government official. He is doing all the hard actions now so he can turn Twitter around and I think he understands all the excess fluff in the system.
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The fact that you have to trust Elon tells the entire story.
Hive means we only have to trust the blockchain keeps running.
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People expect immediate change from musk and because is a rich man everything should shining with twitter but everything takes time. Nobody should underestimate that kind of man even if you don’t understand their vision
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He is working 120 hours per week. He will get something done.
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Elon is a psy-op. Be careful.
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Ok.
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Musk is far from being conventional in any way. That's what the masses don't get. He's probably aiming at making twitter a fully packed digital social media that including crypto payments too. The future of payments is crypto, Musk knows that and wants to be ahead of the curve.
Do not be surprised if Twitter becomes a full financial services platform.
He is not into social media.
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I love this about Elon. He is always asking his users about what's wrong and what could be done better. That's a unique quality about him.
Look for ideas beyond character. Engagement on Twitter is skyrocketing after his takeover. Must be doing something right.
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He is always pushing things ahead.
The feedback he takes on the fly is vital. He is out of the break things quickly mode.
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Totally agree. I remember always a pyramidal company where I felt without knowing about how they worked. But one sentence I always remember is
After that experience I promised myself never to get in any kind of Pyramidal business or Multilevel business. It was so painful for me to sell the idea of gaining good money to people who was looking for a real job...
But coming back to Elon, I think what he can do and surprise us is to involve payment transactions through Twiter. I don't know it is just an idea.
Thank you for sharing your ideas!
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I never doubt that man Elon , infact I always look at how he does thing differently maybe I will learn one or two things,but I won't lie to me he always behave like psycho sometime
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He is a lightning rod but he does eventually pull things off.
It just takes a lot longer than he forecasts.
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One of the things Elon has been heavily criticized for is that he sacked a lot of engineers very quickly. Twitter has had to apologize to Twitter users in many countries for Twitter slowing down. The back end of something like Twitter is very complicated. It is easier to break than fix.
I think Elon is a workaholic, but he has the vision and skills to undertake any challenge.
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Your articles are always beautiful. As for the acquisition of Twitter, I still cannot understand why Elon bought an "old" platform. Sometimes I think it was almost a political move. Will he perhaps want to use social media to enter politics in a very short time? I admit that I don't know, I admit that I don't understand why Elon made this purchase, but I know that he has something in mind that people like me cannot understand
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Elon Musk is just a snakeoil salesman on stereoids.
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