VR: Get Ready For Targeted Advertising

avatar

We certainly know how to make the most of technological progress.

While the UN is declaring that the first kill happened by an AI controlled drone, we now see the world of VR about to get pushed to a new level. No, this is not something that is going to be an exciting new step forward. Instead, it is basically more of the same.

image.png
Source

Facebook, the company that makes the Oculus headsets, said that it is now going to start putting ads in the VR environments. This should come as no surprise since this is how the company makes its money.

However, this is exactly why we need to resist dealing with a company of this nature. They are always going to turn to the same tricks. It is Web 2.0 all over again.

As I stated in the past, there is no way these corporations have a prayer of moving to Web 3.0. Their business model will not allow for it. They generate revenues from advertising and Wall Street will not allow them off the hook. Anything that threatens that is going to be squashed in favor of revenue growth.

It is also in this manner that we see the users at odds with the company. Advertising penetrating our virtual experience is not likely at the top of the list for most people. If you ask them what they look forward to with the transition to VR, few will answer "more advertising".

This epitomizes the mindset of the present establishment. All technological advancements are run through the prism of killing more efficiently, pushing more advertising, or enlarging the surveillance. That is what the main focus continues to be.

Unfortunately, it will continue until people stand up and decide they had enough. This is going to mean opting out of a lot of these technologies. The shift toward Web 3.0 could help that a great deal.

Sadly, we see this same thing in the blockchain world. Even on Hive, how often are tribes putting up adds as a way to enhance the value of their token. Instead of focusing upon the user experience, and building out a larger network, the easy approach is to toss up some ads to push for token buys.

You would think that the idea of using it for more marketing to bring in other users would at least appeal to the user base more since that will add to the value of the token.

Either way, until innovation comes to this arena, Web 3.0 is starting to look a lot like Web 2.0/ There is a difference in that it is not Wall Street benefiting. Nevertheless, we will fail to capture the masses unless we bring true innovation to the table.

image.png
Source

The same holds true for the VR world. The behavior of Facebook is all too well known. Their actions are being undertaken with the intention of controlling the platform just like they do now.. As they say a leopard will not change its spots.

Web 3.0 is about a break from the past. This is an entirely new Internet we are building, one that will eventually be ubiquitous and spatial. It is something that is going to elevate this to an entirely new level.

As our different "worlds" combine, the opportunities are going to be enormous. A company like Facebook is well area of what is taking place. They know this is a step into the future that is going to be huge. Mixed reality is going to be a money maker for many, amounting to tens of trillions of dollars worth business.

Facebook is intent on getting their share of the pie. At this point, they are going to the same playbook that worked for more than a decade. And why wouldn't they? It has resulted in a market cap into the hundreds of billions of dollars.

Say what you will about Zuckerberg, he is not stupid. He understands where things are heading and is positioning Facebook right in the path. Unfortunately, the power of technology in the hands of someone like this is not a pathway to freedom. As we can see, just more of the same out of the largest social media company, at least by users.

They are a company that is going for first mover advantage. It is something we all have to be mindful of going forward.


If you found this article informative, please give an upvote and rehive.

gif by @doze

screen_vision2025_1.png

logo by @st8z

Posted Using LeoFinance Beta



0
0
0.000
11 comments
avatar

pixresteemer_incognito_angel_mini.png
Bang, I did it again... I just rehived your post!
Week 61 of my contest just started...you can now check the winners of the previous week!
!BEER
13

0
0
0.000
avatar

Congratulations @taskmaster4450le! You have completed the following achievement on the Hive blockchain and have been rewarded with new badge(s) :

You received more than 20000 HP as payout for your posts and comments.
Your next payout target is 21000 HP.
The unit is Hive Power equivalent because your rewards can be split into HP and HBD

You can view your badges on your board and compare yourself to others in the Ranking
If you no longer want to receive notifications, reply to this comment with the word STOP

0
0
0.000
avatar

Well i don't think the issue is so much that ads are being displayed. Although i understand people are annoyed by them. I think the real issue is when companies do it.. all the revenue goes back to the shareholders. We should have an option to receive a tech check. We should have the option to be compensated for that.

My issue with cryptocurrency is because they generally don't have revenue only thing can be expected is that the people with the most money buy and support the network and in turn they own the network and centralize the wealth of the network. Bitcoin MYK doesn't depend on a money model.. but a proof of participation model. if nobody in the world bought bitcoin myk coins the network would still function and go on and continue to pay people their tech checks. Cryptocurrency has done a bad job with structuring itself correctly.

Posted Using LeoFinance Beta

0
0
0.000
avatar

I once considered buying an Oculus headset, to be more precise, I wanted to buy the Oculus Quest but after facebook bought the company, I completely lost interest, especially after they make it a requirement to log in into my Facebook account before we could use the thing.

0
0
0.000
avatar

This is more or less what pushed me away from platform gaming. I just wanted to insert the damn disc and play the game.

0
0
0.000
avatar

I don't think I would have issues with Facebook putting ads on VR. I won't like it, but they have their rights to do so on their own services/products, and I will just simply ignore like I always do.

We cannot stop ads. Ads are actually everywhere even on blockchain like you said. The Brave browser stop other ads, but runs its own.

We need to adapt and ignore. Some ads might be useful though (tweet, reblog a leofinance post is kind of ads, too).

Posted Using LeoFinance Beta

0
0
0.000
avatar

Well I think ads would probably be unavoidable but yes Facebook will have a huge advantage if they take off become the gatekeeper. I have no doubt that the first VR commercial mainstream device would have a huge advantage.

Posted Using LeoFinance Beta

0
0
0.000
avatar

Fingers crossed they do it in an unobstructive way. In a sports game for example you'd fully expect to see billboards in game.

If it's unskippable ads like YouTube has, my quest is going in the trash.


Posted via proofofbrain.io

0
0
0.000
avatar

I consider Zuckerburg to be such a sneaky bastard. I keep wondering when Facebook will lose its many users and become extinct but it doesn't seem to be happening fast enough.

Posted Using LeoFinance Beta

0
0
0.000