It's all about the story - #WhatILearnedToday

People LOVE stories. Whether it's reading a book, watching a movie, or sitting round with family and friends talking about old times, there's just something in a story that draws people in. Why do you think personal blogs are so popular? People are telling their stories. So, if stories are so popular, why aren't we using this as a tool when we send an email?

what_s_your_story.jpg

So, I have to admit, since ListNerds got me back to thinking about affiliate marketing, I have gone back into my ClickTrackProfit training and watched a few more of Jon's amazing videos. And of course, I was drawn to the Email Marketing section where one of the first videos is talking about "The Story". In thinking about the emails I have been reading lately, I am finding that to be an important part of the ones that generally catch my attention. If your email just says, "Buy my stuff", frankly, it turns me off, and my response is, "Nope...Next!". But if someone tells me about the success they have been having or the beneficial change they have seen in their life/business, that peaks my curiosity. I'm drawn into the story. Just like your being drawn into the story I'm telling now. It doesn't have to be a classic. It doesn't even have to be long. It just has to be real.

I think the main reason people don't do this is because it is easier to copy and paste a canned ad written my the person who is trying to get people into their program. I mean, how many times have you seen the same ad several times in the same day and the only thing different is the name at the bottom? It's time to get personal. It's time to talk to people instead of selling to them. If I wanted to be sold, I'd turn on The Shopping Channel. Stop looking for the easy way out and make your emails different, with your own special flair. Make it interesting. Make it personal. Tell your story.



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Amen to this!

One of the greatest lessons I ever learned was....The power of a story! Makes it all that much more human!

Thanks for sharing this in ListNerds!

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Those "canned ads" are an easy option, and they may work at the launch of a product... but offer diminishing returns as time goes by... and in the end most likely damage the reputation of those who use them... (Yes, I have used them too! [blush]). Stuff that is "quick, easy and FREE" often comes with hidden costs.

!ALIVE

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Spot on! Garrey. Too many marketers want the easy way so they copy and paste there way throught the internet, usually to be faced by failure. They do not want to take the time to let people know, like or trust them. For them it is a numbers game.

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I have to agree. If it's just trying to get me to enter my card or my email information, I will just skip it. There is enough out there that won't require me to throw my information around. I prefer things like blog posts where you can vote and engage without any issues.

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If your email just says, "Buy my stuff", frankly, it turns me off, and my response is, "Nope...Next!".

Exactly my thoughts, I look for something more, something that actually adds some value to either Hive, Listnerds or someone that tried to add value in some way. Not just the person above me profiting from a sale.

I have no interest in buying these products anyway, to be honest, I'm Hive focused :) And stories, personal experiences etc, they work. It also makes your content stand out instead of looking like 1 in a dozen emails that all look the same but come from 12 different people.

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People often choose the easy way. If that means to use a cookie-cutter, they'll do it. If that means less work, they'll take it. If they don't have to exit their comfort zone, you won them. But those who succeed usually do it by fighting against these typical behaviors.

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Stories are liked because life is based on personal relationships. What you say about using it in emails is interesting, perhaps a story in short chapters so that people don't get bored.

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You and @jongolson are so right. Being real is so important. We all see so much bull every day about getting rich overnight with no work we become immune to it. I have found it much more effective to tell people about my small $50 sales over a 2-3 week period because that is actually what happened. Thanks for the post.

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