You Have A Marketing Problem

Hey JessInternet Marketers

I've been a marketer for a few years now in relative terms most people in the industry would say I'm a baby and I should shut the fuck up and learn and I've been trying to do that but it's so hard when people don't understand how marketing works and always point a figure at it.

This is not to say most marketers are liars and charlatans not offering value, because there are a large portion of that in the industry giving us an even worse reputation than we already have, so you're always going to be judged harshly or unfairly, that's the nature of the game.

As a marketer, you are a necessary evil, companies only employee and pay you because they have to, not because they want to and if possible you'd be the first expense they would cut out. Marketing is a grind and no one wants to do it but it works that's why we still have jobs.

Image source: - creativeagencysecrets.com

A marketers job is unforgiving

I often joke that a marketer knows they're doing their job when the boss or client doesn't ever speak to them, when goals are being hit you'll never hear a peep you a forgotten entity but as soon as things are tough you are seen as the blocker holding the company back. Marketers are pieces of shit that are only going to take your money and leech of your business that's it.

• I mean when the sales are coming, clearly the marketing must be easy any idiot can do it right? The product is so awesome it basically markets itself so what do we pay you for?

• When the sales are down, clearly you suck at your job our product is awesome, so what are we paying you for?

That's basically the two situations you'll be in and both of them are not the most pleasant situations I can only say so from my personal experience

Marketing is always the problem

When sales are down or growing but they want more its marketings fault. It's not the right messaging, not the right target audience, not the right frequency, not the right reach, not right content, look its all the wrong way of doing things.

Never in my years of marketing has it ever been the product that was the problem, the aftersales service, the delivery of the product, the quality of the product, the longevity of the product, the competitors having a better product, the economic factors, the target market, the changing landscape of needs and as people age.

No its none of that, never has and never will be, it's only marketing! Marketing sucks so if you're keen to be seen as a problem at all times, become a marketer.

Have your say

What do you good people of steem think? Do you think we've overestimated things? Are we living on too much fake money or speculative value?

Holla at me in the comments! All my commenters I will now refer to as Jessie. Jessie is a good friend of mine, but Jessies got a girl, and I want to make her mine.

So have at it my Jessies! If you don't have something to comment, comment "I am a Jessie."

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