Thinking About Steemit, Inc.’s EmailsteemCreated with Sketch.

in busy •  10 months ago  (edited)

Steemit Email.png

A couple of weeks ago, I was surprised to receive an email from Steemit, Inc. which provided some great information about the development we have seen for the last year or so. It was the first email I got from them since getting my account approved and confirmed almost two years ago. However, I was somewhat confused about it as it seemed that they were making an effort to “bring me back” to the platform and engage.

I first thought that it was due to the fact that my engagement has been down substantially over the last couple of months due to having been traveling and busy at work. However, I still get the opportunity to post everyday and continue my grind on Dapps like @actifit and @splinterlands which I also engage daily with. It made me think a couple of things that I thought I would share and see if they can actually get some feedback given some ideas that came up.

Steemit continues to be the most active Dapp or front-end platform to engage with the Steem blockchain but many others have emerged to leverage the technology of the protocol which have created communities surrounding them. This led me to believe that their metrics included me in the distribution because they thought I have not been engaging on Steemit despite using multiple Dapps and front ends. However, I cannot imagine that they do not track the actual blockchain to see how engaged we are; if so, I think it could be a lost opportunity to really leverage the power of data to target users that engage in particular interests. I ultimately saw that many if not all Steemit users and Steem accounts received the email so think they made a good first step but fell short of achieving impact.

While it was great to get a summarized update from Steemit, I felt that it was not new for me but realized that some of the items mentioned like #newsteem or other developments could attract potential inactive users to come back and read more to engage. However, I think it failed in leveraging the message to get a proper impact which is to probably focus on why many left in the first. It could be a number of reasons but one I think is the inability to assist new users to onboard appropriately by educating them about the features and even changes of the protocol. If users didn’t understand this in the past, the email would not have helped them to do it now either. In fact, they may be even more confused when adding the layers of the DAO and even Resource Credits!

For those of use whom have remained engaged with the community and ecosystem, I think the email could have really focused on our interests. The blockchain being all public brings the opportunity for it to potentially being data mined to, like with traditional social media, provide a path to our interests. If Steemit would look at the blockchain, they would know that I enjoy to read and engage about Investing and Steem projects; so why not send me a newsletter type email showing me content creators or communities like Tribes that I have not seen? I think it could be an opportunity to entangle users more.

I think the fact that Steemit, Inc. seems to be looking to engage the over million users and accounts to bring them back to the ecosystem is a great step as it does seem like a “long hanging fruit” to bring activity back to the blockchain. This represent a 20x increase if all were to come back and engage. Even if only 5% come back, we could see double the activity here which could lead to more interest once again. I am sure that if some do actually come back and see the development achieved here, we could get back on the map and demonstrate once a gain the capabilities and flexibility of the Steem protocol like many have already done!

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By chance, I have just received a second email from Steemit Inc a few minutes ago.

This time about SMTs.

Really? Interesting as I have not; maybe they are starting to leverage the data available which is great for them.

You were not alone in this @newageinv ...

"I was somewhat confused about it as it seemed that they were making an effort to 'bring me back' to the platform and engage."

... as I had the same impression. Immediately followed by thoughts of how much more effective it could have been. Had the effort been made to gather some even basic demographic info on which to base a more targeted and subsequently worded message. SteemIt should be able to at least know they were addressing a message to someone still faithfully engaging ...

Well, maybe they'll get better with practice! 😏 😉

#sbi-skip

I certainly hope so as the opportunity could bring back some more life to the community and engagement here. While they have been far from perfect in trying to promote the protocol, they are at least headed in the right direction with their continued development.

Yes sir ...

"... they are at least headed in the right direction ..."

... we agree on that @newageinv. Better late than never!

#sbi-skip

I felt very similar when I recieved the email and a bit confused by what appeared to be a "come back to us" message. "But, I never left!?!?" Lolol
You raise a good point about it being more effective if they were to target a users interests.
I see that they just sent a new email. I haven't opened it yet though.

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Interesting that I have not seen it but then again it can be because I hardly use Steemit these days!

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Email segmentation is a well-known technique in email marketing. It requires more effort and a better insight of the various segments in the audience, though, for a better targeted message.

To be fair i have seen a few people posting about dipping back into STEEM after getting the email and seeing what has been going on. Out of sight out of mind so any efforts made at marketing can only help. Hopefully they can learn from here and improve their future efforts with a more targeted plan.