I first thought that it was due to the fact that my engagement has been down substantially over the last couple of months due to having been traveling and busy at work. However, I still get the opportunity to post everyday and continue my grind on Dapps like @actifit and @splinterlands which I also engage daily with. It made me think a couple of things that I thought I would share and see if they can actually get some feedback given some ideas that came up.
Steemit continues to be the most active Dapp or front-end platform to engage with the Steem blockchain but many others have emerged to leverage the technology of the protocol which have created communities surrounding them. This led me to believe that their metrics included me in the distribution because they thought I have not been engaging on Steemit despite using multiple Dapps and front ends. However, I cannot imagine that they do not track the actual blockchain to see how engaged we are; if so, I think it could be a lost opportunity to really leverage the power of data to target users that engage in particular interests. I ultimately saw that many if not all Steemit users and Steem accounts received the email so think they made a good first step but fell short of achieving impact.
While it was great to get a summarized update from Steemit, I felt that it was not new for me but realized that some of the items mentioned like #newsteem or other developments could attract potential inactive users to come back and read more to engage. However, I think it failed in leveraging the message to get a proper impact which is to probably focus on why many left in the first. It could be a number of reasons but one I think is the inability to assist new users to onboard appropriately by educating them about the features and even changes of the protocol. If users didn’t understand this in the past, the email would not have helped them to do it now either. In fact, they may be even more confused when adding the layers of the DAO and even Resource Credits!
For those of use whom have remained engaged with the community and ecosystem, I think the email could have really focused on our interests. The blockchain being all public brings the opportunity for it to potentially being data mined to, like with traditional social media, provide a path to our interests. If Steemit would look at the blockchain, they would know that I enjoy to read and engage about Investing and Steem projects; so why not send me a newsletter type email showing me content creators or communities like Tribes that I have not seen? I think it could be an opportunity to entangle users more.
I think the fact that Steemit, Inc. seems to be looking to engage the over million users and accounts to bring them back to the ecosystem is a great step as it does seem like a “long hanging fruit” to bring activity back to the blockchain. This represent a 20x increase if all were to come back and engage. Even if only 5% come back, we could see double the activity here which could lead to more interest once again. I am sure that if some do actually come back and see the development achieved here, we could get back on the map and demonstrate once a gain the capabilities and flexibility of the Steem protocol like many have already done!
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