Turning a recycling nightmare into a success story
Turning a recycling nightmare into a success story (Plastic News)
After five years of development, Colgate-Palmolive has now launched the first toothpaste tube to be recognised as being recyclable by the Association of Plastic Recyclers.
Current conventional toothpaste tubes are made of a mix of sheets of plastic laminate and a thin layer of aluminium, which makes them impossible to recycle.
Colgate is reportedly going to share the technology, including information subject to Colgate patent applications filed in the U.S. and globally, with its competitors to make plastic tubes widely recyclable.
Analysis and Comments
The recyclable tube was first announced in June and is part of Colgate’s goal to sell only recyclable, reusable or compostable packaging by 2025.
The company’s decision to share its IP seems to have been welcomed by competitors, although it is unclear whether any of them will actually use it – regardless, this is an important step towards dealing with the 20bn tubes of toothpaste that are made every year and usually end up on landfills.
However, many environmentalists remain unconvinced by the move towards recyclable materials, calling instead for an overall reduction of throwaway packaging.
This year, the Break Free From Plastic coalition (which includes Greenpeace), listed Colgate among the top 10 plastic polluters in the world for the second consecutive year.
I am using colgate from my childhood.
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...and you are proud of the fact that you willingly allow them to poison you with fluoride and other harmful chemicals?
You do know that they are making a new toothpaste which does not have fluoride and the other harmful chemicals...but to stop the public from choosing it, the price is triple....so the public (inc you) happily carry on poisoning yourselves and your entire family.
why don't you buy some Baking Soda, cayenne pepper and a bit of real salt (without chemicals) and use the mixture to brush your teeth? It is healthy and even tastes quite nice.
If interested but you want to verify the truth of it, do a search on google.
I am from thhird world country.Here sensodyn is very costly.colgate is cheap.i understand what you say.From now i must change my paste.
Sensodyn is not good for you.
I gave you the ingredients. Baking soda is good for you and it cleans your mouth. Cayene pepper is also good for you and salt is also good for killing bacteria.
It is cheap and easy to make. Do not use anything made in a factory.
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why they will change it's tube if it's fine already? So, they're making it to destroy the nature by stopping it to recycle?
thankyou! i never knew that toothpaste tubes are not recyclable... i will be more careful to only buy colgate when its available
Thank you for your comment. I also didn’t know. Maybe some other brands also do it.
argh the "green dot" is so misleading:
"The Green Dot does not necessarily mean that the packaging is recyclable, will be recycled or has been recycled. It is a symbol used on packaging in some European countries and signifies that the producer has made a financial contribution towards the recovery and recycling of packaging in Europe."
WoW ! I did not know that. Thank you for sharing.
Misleading indeed...
Greenwashing at its finest
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