Learning CTP with Howard Fullmer what is Email Marketing? part 2 The Story Series

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Hello Howard Fullmer back and today I am learing about The Story Series

This kind of email series you write a story in this kind of structure.

 1. Email # 1 - Set the Stage
 2. Email # 2 - The Problem and major hurdle
 3. Email # 3 - Epiphany and solution realized!
 4. Email # 4 - The benifit of the solution (not features!)
 5. Email # 5 - Your call to action ... the offer!

In these emails A good angle to take is To make the reader the hero. Help them discover the solution and you are there to guide and help them do so. Everything should be all about them and not you. You are just helping them discover the solution by laying it all out before them.

Here are some tips.

Make the story relatable. Share common problems you and the reader may face. Focus on the benifits to them not the features of the offer!

Thank you for viewing my post

Howard Fullmer @howyf2

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Thank you, Howard, for a brief summary of a complext topic. Crafting the e-mails is the important part but you need to know where you are headed with each to craft them accordingly.

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Thank you for your comments

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