Weapons of Influence that affect our behaviors.

almost 4 years ago

I am reading a book by Robert Cialdini, “Influence” Science and Practice His book is about what he terms, weapons of influence.

Weapons of influence are used on a daily basis to get us to either change our daily behaviors and/or persuade us to buy a product. The following are some of the weapons described in his bool.

Reciprocation: If I do something for you and/or give a gift to you then something is expected in return.

giving asian.png

Commitment and Consistency: If I can get you to commit to something then I can use the commitment to keep you consistently behaiving according to your commitment.

Social Proof: If everyone jumps off a bridge you will to.
Liking.

social proof.png

Authority: When I project myself as an authority figure I can persuade you to action based upon your recognition to my authority.

Scarcity: Buy now before this offer goes away.

Instant Influence: Social media is an excellent example. We have influencers. Why do you think they are given that name?

social media.png

Credit for the weapons of influence goes to Robert B. Cialdini. Influence, Science and Practice. Fifth Edition

ctp weaponsofinfluence modifyingbehaivor socialproof authorithy

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4 comments

@ph1102 77

almost 4 years ago (Edited)

Those are some really nice quotes... It looks that you read a good book :)

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@hivebuzz 74

almost 4 years ago

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