A Quick Review of Using Traffic Exchanges and Mailers.

After a quick run around Listopia I managed to find Luke.

During my tour of Listopia today, like most any other day I did not see enough lead capture pages. I also did not see much personal branding either.

There are many different types of advertising from traffic exchanges, safelists, banners, text ads, pay per click to solo ads. All of these can be affective if you use them properly.

I am not going in depth on all of these right now but I do want to hit on a few. When you advertise in Traffic Exchanges you really want to work on building your brand. I can not tell you how many times people I have never personally met that told me they have seen me in the traffic exchanges.

Using TE's you may not get a ton of sign ups but you can build that beginning relationship with people that may sign up for your list later on. Or in a group setting recognize you as a leader and come to you for advice. Just because you are not getting massive amounts of sign ups does not necessarily mean you are not accomplishing anything if you are working on building your brand.

The other type of advertising I want to talk about today is safelists or viral mailers. These are some of my favorite means of advertising.

Mailers are very easy to use, just post a short email that touches on what your link is about and send it to the list. You will get branding and sign ups consistently. They don't require a lot of time and they can be very affective.

The most important thing about using mailers I would say is to be sure and use a compelling headline. You want people to open you ad, read your email and click on your link and this all starts with a good headline.

Those are the two types of advertising I wanted to go over today. Some time in the future I will go over some other types of advertising and some of the best ways to get results using them.

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Below shows how my journey through Listopia and the search for Luke the list builder went today.

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You can see my lead capture page that I have been trying out for the last few days here.

Below is a screen shot of the last few days tracking results for my lead capture page.

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