Short and Sweet - Be Happy 😊
Hi Folks
Create bright happy Capture Pages – Make people smile allow them to feel good about what they are looking at.
As a marketing strategy you need to be looking at what level of emotion you are generating in your audience.
All emotions can be used as a selling tool when used wisely 😊
So making your audience Happy is a great tool because when your Audience connects with your page in a positive way they are going to get a greater sense of Well Being which in turn will generate a greater level of Trust this in turn will generate endorphins which will make them feel even happier and more likely to be convinced in what they are looking at is trustworthy.
This of course will make them more likely to follow through and fill in the details you are asking for.
In the Art world I call these the tips and tricks that you use to get your audience to engage with what they are looking at.
It is a manipulation because you are directing your audience to respond in a certain way.
You make your audience happy by giving them positive statements, making things concise, do give them too much choice, present them with a genuine smiling face, offer them something in return.
Allow your audience to feel empowered to making a decision allow your audience to smile at what they see and feel good about what they do.
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Music in the Video is from - Royalty Free Music https://www.bensound.com
make people happy. ooo . well your pics are amazing. la de la. sometime happy photos make me defensive.
Hello @adysscheryl - Yes different emotions can trigger different response. It is not a blanket philosophy as there is always the subjective response. I will be covering some different responses that could be a negative as well as a positive.
Individuals have a whole plethora of responses based upon subjective experience
eg; I find people who whistle untrustworthy, borne from having experienced people whistling to cover something up. or maybe old english robber movies when the lookout would alwsy whistle to warn others of impending getting caught :)
Indeed... I think that emotions are THE BEST selling tool...
Thanks for this interesting blog post!
Made in Canva
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