Short and Sweet - What is your follow through

Hi Folks

When people buy something, they buy it because they perceive it to be a good deal, something they have thought about and happily made the decision to go with it.

Once a purchase has been made there is a whole psychology into the follow through, Have they made the right decision? Have they got value for money?

So what is the follow through??

When you make a purchase, it is positive reinforcement when you see the same product advertised again and again and promoted in a good light. This reinforces to the purchaser that it was a good deal and that it will continue to be a good deal. It reinforces that they made the right decision to buy what they did.

So when you offer a great deal to someone make sure there is follow through, make sure that you continue to promote the deal to others, make sure that it gets seen time and time again, reinforce to people that what they are going to buy is going to continue being a good deal.

If people feel good about their purchase they will be more likely to purchase again.

So if you are a site owner, and you offer great upgrade deals, make sure that you continue to promote your site as much as possible and as many places as possible, the more your members see your site promoted the more they are going to reinforce they made the right decision by being a member.

Make sure that you participate in as many things as possible so that not only do people get value for money but they also know that they get value for money.

Perception is everything and will drive businesses forwards into exponential growth

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