RE: 3 Simple Steps to Writing Better Articles
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Great stuff, Rob. While I cannot say that I use all of these steps for every post, I have (and do) use all of them.
I have heard several marketing people use the term ICA (Ideal Customer Avatar) as another name for Marketing Persona.
I don't always wait a day before posting (simply because I am trying to complete daily postings with fresh content, especially in the #IAmEngaged challenge). However, I always try to go back and reread my post two or three times before hitting the "Post" button. Most of time with my #IAmChalleged post, it takes me so long to complete it (between surfing and finding the posts for engagement), that by the time I finish creating the content, I do not remember exactly what I wrote at the beginning. When I go back to read it, it is like reading it the next day. :)
All it all, everything you wrote is spot on. Keep up the great work.
If you wrote something for #IAmEngaged and waited a day for publishing it, then wrote another piece on the same day so you continued to post, you would be a day ahead and could then let your stuff marinate each day. The following day you would have something to proof and publish, and would be able to continue the thread.
-Rob
Yeah...I had thought of that. I just hate being late to the party (all of my engagement posts would be a day old).