Are you getting confused about SEO?
You are paying attention to so many things that you are overwhelmed. To have a clear SEO strategy in 2020, I highly recommend watching this video.
If you are passionate about digital marketing and focus on SEO, you will find it very useful. There are many things in SEO that we think is very important. When you go and do things practically, you will realize what is more important and where you should pay more attention.
Link building is important and it works to rank your website. But if you follow unnatural techniques and build back link. Sooner or later, Google will figure it out and your site will be penalized.
Instead, you can focus on content so that you can attract other people who link your site and post naturally. Let's watch this video.