I think that communities are the key to develop Hive. When people join Hive they mostly are just overwhelmed by the whole thing. So much to learn, so much to understand.
Within the small CTP community, we are able to take new users by the hand and encourage them to continue. I believe that it should be the communites that reach out to new users. The more people we bring to hive, the more ideas we bring as well. With every new member there is the potential that this person will bring a big change to hive. The people from outside bring a fresh approach and see the potential of Hive with different eyes.
I totally agree with you that we should sell this space better by showing ads on the front ends. I mean where can you touch as many crypto interested people as on Hive?