We do hope that an app will bring in enough users to create organic investment in small amounts by a large number of the community. We do have that to an extent but with the number of users that we currently have it is not enough to offset the selling. We would need to 100x our user base and get them to buy into the system of ownership of the platform. Becoming investors as well as users.
This is actually something we don't need to do, and it's one of the best parts about how Hive works, IMO. Requiring users to invest in a token to use your app is a backwards model that doesn't work well. Instead, the app should be the one who invests in the token in order to allow their users to use the platform. As an example, when you use Netflix, they don't make you buy AWS credits, and when you use Facebook they don't make you buy data center tokens. Users pay (or generate revenue for) the apps, and the apps pay for the back-end services that they use.
I believe this is the better model and luckily is already part of Hive. In Splinterlands, we don't expect or require any of our players to have to buy HIVE. Instead we buy the HIVE and delegate it to them as necessary. If we 10x our player base then we will need to 10x our HP holdings. It is a much more reasonable expectation for businesses (apps) to be the ones to manage HP than to require each user to individually deal with that.