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RE: Make Hive the wordpress of crypto. Monetized communities.

in Hive Improvement9 months ago

We do hope that an app will bring in enough users to create organic investment in small amounts by a large number of the community. We do have that to an extent but with the number of users that we currently have it is not enough to offset the selling. We would need to 100x our user base and get them to buy into the system of ownership of the platform. Becoming investors as well as users.

This is actually something we don't need to do, and it's one of the best parts about how Hive works, IMO. Requiring users to invest in a token to use your app is a backwards model that doesn't work well. Instead, the app should be the one who invests in the token in order to allow their users to use the platform. As an example, when you use Netflix, they don't make you buy AWS credits, and when you use Facebook they don't make you buy data center tokens. Users pay (or generate revenue for) the apps, and the apps pay for the back-end services that they use.

I believe this is the better model and luckily is already part of Hive. In Splinterlands, we don't expect or require any of our players to have to buy HIVE. Instead we buy the HIVE and delegate it to them as necessary. If we 10x our player base then we will need to 10x our HP holdings. It is a much more reasonable expectation for businesses (apps) to be the ones to manage HP than to require each user to individually deal with that.

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This is actually something we don't need to do, and it's one of the best parts about how Hive works,
In Splinterlands, we don't expect or require any of our players to have to buy HIVE. Instead we buy the HIVE and delegate it to them as necessary.

You say this but I have invested thousands of #hive into splinterlands through purchases. 😂

This has the effect of topping up the splinterlands account to enable gameplay but it is what I meant by organic investment. People buying hive for use case. Or buying it to tip a content creators on a certain app or just to power up and have a better vote.

I agree with your statement of the app powering the accounts but if we had 1m bloggers a portion of those would certainly buy from the markets for more voting power, exposure and profitability of curation.That and to own a piece of hive for investment purposes and ownership of the system.

I pay netflix every month to use their system and to power more content creation by the team. The only difference being that that it is rent instead of ownership imo as they can cancel your account at any time or change your services. With hive if you buy in you own your account and part of the eco-system. With facebook you effectively create data center tokens by using it but cannot sell them. Instead you create for facebook to sell and profit through ads.

That is why I would love to see ads empowered for communities and blogs as creators would post to communities with the best curation and voting power. People would power up to curate their community and attract content creators, in turn earning larger portion of the advertising rewards and powering those up to increase the positive cycle and attract more creators with a larger vote.

External money would be buying hive from the markets instead of relying on the existing community to keep the price up and the few popular apps like yourselves that are earning from external sources. But this takes a long time and a good team to create an external demand for your products. In advertising terms we already have the product which is content and eyeballs, we just don't have the infrastructure to capitalize on that at the moment.

The best marketing tool that hive could have right now is a higher token price. I guarantee that with $2 hive we would have a lot more people operating on the system and choosing it ahead of alternative platforms. Crypto social media is basically an arms race where we have surrendered the lead to competitors and will continue to lose ground over time without a business model to suit what we have. With more users comes more ad revenue, with more ad revenue will come more users. It's all about having a positive cycle instead of the reverse which we saw on steem as the price dropped in 2018 and users left in droves.