RE: Thursday Night Live - Evergreen Products For The Win!
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without evergreen products you're pretty much shooting yourself in the foot. You should at least have a few. The amount of time, money and effort it takes to create a product and yes not all of them will be successful can quickly crush you if you don't have evergreen products in place. Work on this first.
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Oh man, you know lol
Far too many times we see people jump online trying to promote the latest greatest without even having the foundation built first.