RE: #marketing - Click Through Rate from my own list is always the highest.

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That can’t be driven more home enough @robwillmann - it’s so key. CTR’s can be misleading, because as you pointed out the source should be considered especially when we track our advertising.

The numbers from your “rwlist” are what we as marketers should be striving for. If you are driving REAL traffic from your list that’s what’s up 😎

You are a beast #mrthreesteps

ctp mrthreesteps
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Exactly. I deal with math and numbers all day at work, and there's a million ways you can slice and dice data. I had a customer the other day tell me: "I don't think the data looks right on this chart.". I told them the data was EXACTLY right, given how our software works, the math transformations they applied to their underlying data, and the shape of the underlying data itself.

Same thing here. You have to make sure you are looking at the right metrics to make the right decisions.

For example:

  • Don't use a single mailing to determine anything. Too small a sample size makes variance too wide. UNLESS the results are so obvious that it's a no-brainer.
  • Run the same mailing more than once, then take an average.
  • And if you see spikes and dips, ask why. Look at the context.

I should post more about data interpretation. I love this stuff.

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Honestly, that would be helpful; if you covered data. Especially, that you are passionate about it.

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Yeah, I may do just that. I have it listed as a future topic to write about. I may bump it up the list. :)

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