RE: Advertising with Credit Mailers and IAAC
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Great tips Michael. I find I don't read the long emails or emails with many URLs in them. I've notice some sites are limiting the number of characters in the email and will only one or no links in the email body. I've notice all of Marty Petrizza's sites don't all any links and she has her mailers set up to remove them when you hit the send button and Tezzeers Mailer only allows 1500 character which eliminates those long emails.
This is something I'm considering to add at my 3 mailers which will bring more clicks for my members although they may disagree but it will be a training opportunity for me when I respond to their support tickets.
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Thanks Michael. By eliminating the link in the body of emails it lessens the chance of the emails ending up in spam, so I do like what Marty does with her sites. I know a lot of people think the long emails are better, my in your auto responder but not in credit mailers, most people don't even care about the body and go right to the credit link. That is why I say your Subject line is one of the most important features of your email, to grab their attention in a crowded in box.