AskLeo - Why Hive Doesn't Have Proper Marketing?

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Although Hive is not part of my online world for too long now, it has been my best online experience so far, hands down. It would take me a two thousand words post to put out and share with you guys how and why Hive has been so fantastic for me.

I probably have ten of dedicated posts to this topic already already.

Many of you are probably in my position as well and circle jerking ourselves with the idea of why Hive is great wouldn't be too productive. You know what would be productive though? Some proper Hive marketing.

This thing deserves to be way more popular than it currently is. Take DOGE for example. It does basically nothing, it has a severe inflation problem, hasn't had an upgrade since like forever, but even the no coiners have heard about it.

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Meanwhile Hive, which has way more use cases than Doge has, is so under the radar. From a fundamentals perspective, things look pretty good, we have tokenized content being created on a decentralized blockchain, DeFi, all sort of communities and apps rolling on this chain and still there's not much fuzz about us in the media.

I guess no outlet has dedicated any article to us since the Sun takeover and the hardfork that gave birth to this new blockchain. I don't get why we don't have yet a fund for marketing and a strategy that's put into practice to promote this blockchain.

It's like all day every day I read about all sort of cryptocurrency projects that don't do shit in the real world, but not one post dedicated to our beloved blockchain and community. Who do we have to pay for that, and why isn't some marketing strategy on the table so far?

I really don't get it... Maybe some of you reading this post, if anyone still bothers reading my crap, has a clue why we don't get more exposure in the media and don't have already some decent marketing going on for Hive...

Please enlighten me... That's why I created this #askleo community from the first place. To ignite community talks and find answers to all sort of musings.

Thanks for attention,
Adrian

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What about a cointelegraph article?

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Too expensive?

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I doubt that. How can expensive can it be?
I also strongly believe that if we'd have a donations fund for such a purpose it would get filled in hours.

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(Edited)

There is a fund of 10K HBD being built through a HDF proposal (which will be replenished when depleted via a new proposal). I don't know, but if I'd have to guess the latest PR articles for Hive are thanks to that proposal.

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I understand what you meant concerning no proper setup to publicize Hive.

I will say this is a general aspect in which all of us in the Hive ecosystem have to put in all effort together to create enough publicity and awareness for the Hive community.

I guess most of us don't know the essence of doing this not knowing is a means in which the platform will grow and also strengthen the price.

If we can all do well to share post about hive in social media like Tweeter and Facebook it will go a long way.

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(Edited)

Most people don't care about the tech of the Hive blockchain.

For example, what would we be paying to promote for Hive itself?

Hive: - Get an account on a fast, scalable blockchain for Web3.

Well how does that help anyone that signs up other than tech heads who want to build?

Take this article which I'm sure the morons controlling the money paid top dollar for - Hive Aims to Disrupt Technocracy With Decentralization

Blocks of text aims at tech heads...

How about this one - Interview with Hive on The Capital

Like come on, who cares.

Instead, the Hive fund should be paying money to the dApps like LeoFinance, Splinterlands etc to promote themselves.

To use them, people need a Hive account and to have Hive powered up.

But no normal person really cares, they just want to earn the crypto and play the game.

It's always seemed to me that the Hive witnesses are worried that the dApps and communities will take away their control so have been reluctant to do this.

Can you tell Hive frustrates me...?

The blockchain should just be paying the dApps to market themselves.

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It's always seemed to me that the Hive witnesses are worried that the dApps and communities will take away their control so have been reluctant to do this.

Good point.

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The blockchain should just be paying the dApps to market themselves.

100%. It's useless to promote Hive for what it is. Talk about the dApps and include Hive in that marketing.

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After Steem launched it soon went to number 4 or 5 on CoinMarketCap. based on the concept of pay authors and content discovery.

At the time, Ned, Dan and Steemit Inc owned nearly 80 percent of the stake, and the future was based on the promise of distribution.

During that time new users joined, we got air time, people talked about the project and new users poured in. There was a lot of debate about Dan about DPOS, etc. But people said our name. The only people who ever talk about Hive now are Hive users

Many never understood end-users weren't the invertors, but rather traffic and users would bring the investors. The idea that it wasn't working spread, and got worse during the bear season. Our peak user phase came while Dan was powering down a huge amount of stake, since the price didn't go up, instead of reviewing business intelligence, just reinforced the idea that "it doesn't work"

The stakeholders decided IT DOESN"T WORK. lol.

There has really never been any agreement on what the Hive blockchain is since then. While the positive energy from feeling like they fought J. Sun was invigorating for a bit... It has no compelling message to bring users on.

We hate Justin really isn't a marketing slogan. We are decentralized has turned into code words for we are uncomfortable being shoved totally towards social media, but have no idea or agreement on what we are instead.

I think part of the reason every marketing attempt is subject to infighting is really just the fact that Hive has an identity problem, end users are faced not only with a hard to use platform, but a hard to please and fairly offensive culture.

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Splinterlands, Leofinance, Dlux.io, NFTShowroom...

When I came back around to my socials this year, it 100% was the dApp/web3 environment that kept me here. The biggest hurdle for me was understanding the background tech.

What seems to get people to look into HIVE the most when I promote it is hooking them with a really well built game (splinterlands) and then explaining to them about web3 and the ease of buying/trading cards (peakmonsters, others), and then topping it off with "You can write quality blogs and earn to buy even more cards on HIVE."

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As you say, maybe sun has been in charge of shutting down or throwing everything related to the Hive blockchain and that is something that affects us negatively, perhaps out of revenge or because it is not good for people to know about this project.

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There is a fund for marketing, but it is not properly used as non marketers are handling it.

Also, Hive will not rank high as SEO is low and there is less activity than on competitive social media platforms.

There are a lot of factors, besides marketing that need tweaking, but we are in theory decentralized and this is a little hard to coordinate.

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I can answer this question but you may not like the answer. So first you're wrong Hive accidentally or incidentally received what would be equivalent to millions in marketing dollars spent and it didn't work due to inherent flaws in the system itself.

Let me explain during the Justin Sun fiasco, everyone from every corner of the cryptosphere came out of the woodworks. Every exchange.. and everyone had an opinion. The vitalik's the john mccaffee now all these famous big people knew about hive and the situation with Justin Sun.. so what happened to them?

Let me explain something i know for a fact the biggest personalities online know about platforms like hive and mention them from time to time but none really promote it eventhough their platforms are social media.

It would make sense that if your platform is already social media that you'd speak on and promote well put together social media crypto sites. Here's the situation Hive is a well put together social media crypto experience but its cons outweigh its pros. Let me go a little bit more into detail.

if you take someone like Vitalik, his first criticism and biggest issue would be the 20 witnesses he would view this as a great deal not decentralized or secure. I'm not going to go into detail about Justin Sun but some things happen during that situation that didn't exactly make people feel secure.

I would say the next part is the influential control of the network and it's different than what you get on doge and bitcoin centralization of wealth. They all have centralization of wealth but what is problematic for hive is no system presents this as ugly as hive. So the general public often times know this and celebrities and many of the pr going on around hive throughout the space that many in crypto just hate the system. So because they do hate the system often times crypto communities frown upon coverage of hive like products. I know this may sound hard to believe for some of you as many of you this is your very first crypto experience and you like the user friendliness of the site you like the idea a few of you can earn a few bucks.

The problem though is if you've done like i've done and you've spent time in many crypto communities. You find that this is not a shared opinion that the pr of steem and hive like products are horrible. that the market sentiment is really bad. If you don't believe me the data should speak to you on why the coin stays around 200-300 rank and its not due to lack of marketing. These products were once in the top 10 once around billion dollar market caps.. I know some people go no that was hive.. wrong hive is the steem community these are the same people so it's no steem dissapeared and hive just appeared and the entire crypto space went what is that? lol

One of the biggest issues with the hive community is that they focus on the wrong thing. Most are focused on can i make $5 on a post over the future of is this place going to last in a significant way worth participating so far doesn't look good.. 200-300 rankings most would consider that through the history of these projects a decline not an improvement in relation to other coins.

This harkens back to the marketing aspect of you'd probably need a super expensive incentivized marketing plan to try to even convince people to participate. You see the marketing of doge coin and bitcoin has been successful because it doesn't come with the extra baggage. Hive is a very interactive community. The few people that are here engaging amongst each other. It's not like what you'll get on doge coin and bitcoin which is basically jsut a wallet and you make money or you don't. They obviously don't even have any use cases besides that.. Just speculation and bitcoin biggest use is to buy altcoins to do more speculation lol.

The other part is as someone brought up earlier most whales don't even believe in the project beyond let me take some cash out into fiat. So they aren't incentivized to market. Even if you look at both original founders they don't even speak about it.. it's like a nightmare they want to forget lol.. It's a sad reality but i think this needs to be heard if this place wants to survive. If it just wants to do what' its always done be a 300 rank coin next it will be a 500 rank coin because thats where its headed. if it wants to do that then they just ignore info like this. However you asked the question so i gave you an answer.

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