RE: 315 pairs of socks have a marketcap of $28 million dollars

I wonder where the socks are made, do they come with a certificate of authenticity, a unique number on each sock, Like 333R and 333L, is there a guarantee of loss replacement for when you washing machine or drier eats one? What are the color choices? only pink on white or can you get shaded grey on black?

Still a nice marketing tool. How long til a fork and the new coin kidsocks?