Leo Onboarding and Marketing Starts Today
I did this project in my spare time while running my own business. Crypto has always been a passion of mine I enjoy the heck out of it and everything it stands for. LeoFinance really caught my attention this year for a number of reasons.
- The amazing and well kept community it has
- Wealth of information in Finances, crypto and trading all things I'm passionate about so this was a great fit for me
- The people behind the project have shown a willingness to commit and grow and seem to have the same drive and passion to really make this into something.
Thus to me this platform is worth my time, money and resources
This is a very basic funnel but honestly most people try to overcomplicate a funnel and have arrows pointing all over the place as if complicated is better... IT'S NOT!
Optin page allows me to collect email address and follow up with a series of 1 week of emails that will help to introduce them to LeoFinance and how it all works. It also includes some bonuses from myself such as reaching out to me when they create their introduction post, depending on quality will depend on the upvote value I give it.
It's also a small incentive to get active on the platform and start using it. On top of that it includes two case studies that show the growth of the LEO token so far, the mission behind it and some things to look forward to and get excited about which should prompt investment and usage.
Optin page - Located here > https://leadswealth.com/leoleads
A simple page to create interest but still target finances and attract the right people.
Thank you page - A 4 step page that leads them through actions they can complete in a single day to get started.
The email follow up is just a little over one week. I targeted this so if they create their introduction post and start taking action within the first 48 hours they will see rewards in LEO tokens etc by the time the last email goes out on day 8.
Email 1 - Immediate
This references how to setup their account and links to the LeoFinance post I created on here
Email 2 - Day 1 (24 hours)
How to create your introduction post is promoted here and gives tips about what LeoFinance is about and what they should include in their introduction post. It will also refrence a post I created here on Leo about it.
Email 3 - Day 2 (Posting and Curation)
This further explains what type of content they should be posting on LeoFinance and that higher quality posting matters. It also starts to explain curation so they get use to moving around the site and reading/voting on others articles they enjoy.
Email 4 - Day 5 (Miners and Buying/selling Leo)
A short delay allows them to spend the next few days exploring the site and interacting with it through voting and commenting. It is at this point I dive into what miners are briefly but mostly focuses on how to buy their first LEO and selling it on LeoDex.io References a post I created here on LeoFinance
Email 5 - Day 8 (Your First Earnings)
This is the email I was referencing above. If they followed the steps and took action they will now have their first amount of LEO in their account. It explains why they should power them up and what it does for their account. It also further pushes buying LEO
That's version one of the onboarding I created. I'll be promoting this page on various other social platforms that are heavy on crypto topics at first so it attracts people that already understand what crypto is and how to use it. I didn't want to try for cold traffic and try explain to them what crypto is and yada yada that seems like wasted effort at this point but might come later down the road.
I won't be able to track how many people it onboards however I should have a decent idea by the following.
- How many people join the email list
- How many people follow me so I'll be watching this
- How many people follow up and reach out to me after they create their introduction post.
I'll see about posting some of these stats as the promotion gets under way.
I'll be using the email list within a month to email them on certain posts I make here on LeoFinance to help boost my own posts awareness but also get them coming back and interacting with the site.
Let me know your thoughts, suggestions etc. I am always open for constructive feedback and level headed discussion.
Posted Using LeoFinance Beta
https://twitter.com/bitcoinflood/status/1351195529271791623
Man....There is so much truth in this statement, I could write an entire blog post about it.
Looks good man, going to go sign up now and check it all out. Nice to see this take shape, it's only going to help LEO!!
Posted Using LeoFinance Beta
It took me longer than I though, burn out caught up with me about half way in and had to take two days off lol
Posted Using LeoFinance Beta
This is a great idea to combine list building with onboarding. It's much better than to just send people to the sign-up page for Leo. For many the learning curve is simply too steep. By doing it this way you can contact the people at a later stage and remind them of Leo. They also have a contact person who can explain them the stuff if necessary. I would be very curious to see the results you achieve.
Posted Using LeoFinance Beta
Exactly going to be a little hand holding which should improve the conversions and keep people more engaged on the platform. I put emphases on how to curate as well so those who join but don't want to post and rather just read and comment there are still great benefits for them as well.
Posted Using LeoFinance Beta
Another question is how do we simply Leo so that learning curve is not steep?
Posted Using LeoFinance Beta
That's quite a good point. I believe that Leo has made an amazing effort with Infra to make it much easier already. In the end the people just want to use the platform and earn while writing posts, commenting and voting. The linear reward curve also made things easier.
I think they are doing great work to simplify. We need to be as easy or easier to use than current social media platforms. Getting crypto to fiat and the opposite is still a pain point.
This is true. I do it over coinbase but not everybody has access to such a platform.
Currently the system is setup to walk them through account creation etc via the easiest and lest amount of steps possible. There of course could be better ways with less steps however those are up to development teams and not something I can control.
Spending time setting up an automated email system, capturing emails which then assists you to give a helping hand when on-boarding, simplicity of the old set into new a wonderful way to get going @bitcoinflood.
Keep it simple, still works best philosophy.
@tipu curate
Upvoted 👌 (Mana: 83/112) Liquid rewards.
Totally agree, I've seen some crazy funnels in my day and it makes your head spin trying to figure out what your conversion rates really are lol a clear simple path will always work best.
Posted Using LeoFinance Beta
Also many options to use to get going if unsure, I will take a look at (recovering from visit to dentist), will use your system to have a look around.
I like the idea of a simple funnel. I think it makes everyone's lives easier. I also agree that going for warm traffic and targeting people who are already familiar with and interested in crypto makes much more sense. Your lead capture page looks nice.
Thank you :) looking forward to seeing how it converts and the people we can bring in with it.
Posted Using LeoFinance Beta
You're welcome, Sean! You should get a lot of subscribers
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STOPTo support your work, I also upvoted your post!
Well done. I do follow similar step when teaching people about refinance and how they can get started. It's not the easiest of a task trying to convince people, but it is worth it. Hopefully, you achieve your goal. Cheers.
Posted Using LeoFinance Beta
The onboarding has gotten a little better especially with twitter sign ups however it could of course be further optimized but that does come down to the development teams. I did my best to lay it out in as few and easiest steps possible.
I think this is a good idea and I definitely like that you're doing things differently compared to what we have seen in the past. That's literally the reason I've been wanting to focus more on optimization, rankings and organic traffic as well.. Just because people haven't really done that previously.
We need to think "outside the box".
Posted Using LeoFinance Beta
SEO can play a huge part in driving traffic. Including if good quality articles are written on the system and start to be used as a decentralized news source is kind of the direction I see LeoFinance. However those are simply just my views.
why not check with khal to see if he can integrate this with his onboarding?
If they sign up with twitter sending an answer each day with a link might work as well?
Posted Using LeoFinance Beta
Yep, I went with twitter though LeoFinance as the way to create an account. It was the simplest of all the options that required the least amount of friction to get started.
https://twitter.com/vonzeppelin2/status/1351531941321990146
That's awesome man! I also run a business and do crypto on the side so I know the hustle. I like the landing page, click funnels is awesome. I use infusionsoft but am a fan of click funnels. I think you hit this spot on, simple and streamlined to get a newbie to the first payout. Doesn't need to be all complex.
Nice job!
Posted Using LeoFinance Beta
Thanks! Appreciate the feedback. The hustle do be real lol but love it, seems like you are in the same boat. Infusionsoft is great super powerful platform you can do a lot with for sure.
Happy to be part of LEO community
Posted Using LeoFinance Beta
Great having you a part of it Nathan!