RE: What Hive Is Missing: The App To Bring In The Users
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I fully agree that onboarding is a pain in the butt right now. People come in here confused AF and if they arent interested in writing articles or curating at the moment they honestly simply don't feel like it's a blockchain for them.
Hive is starting to have a lot more platforms built on it however the marketing of it is low and thus it really doesn't gain much traction. The hive name really doesn't hold all that much "value" and power and it will take serious dedicated work from everyone to increase that value.
That means no crazy spam, actually producing good quality products built on the chain and really brining publicly to the platform.
If the NFT website just has crap on it why would anyone stop by and use it? Bring on a high profile figure to use only Hive for its NFT and things will skyrocket.
Build a bunch of cloned platformed communities that all do the same thing as the hive blog platform wont contribute to anything besides more confusion and division more than anything. Things need to be constantly built on top of the community such as hive is doing.
If we really want Hive to thrive we need great developers constantly producing things and improve easy quality. The issue with most devs is they don't think on a customer front. To them it makes sense to the average joe it simply doesn't and this is where project managers etc can be extremally helpful. After that you need serious marketing power behind it but someone who knows what they are doing. I've seen so many random marketing proposals that get funded and honest they make zero sense to me or totally miss the mark. We all need to seriously start upping our game.
Agreed.
My first question @bitcoinflood is what is being marketed. As you just explained, there is a diversity of users. You know as well as I do that "if everyone is a prospect, nobody is a prospect". What is the target market?
The kinksters are different from the leos who are different gamers who differ from the truthers/conspiracy people. Sure there might be some cross sectioning but for the most part, people have different interests. How are you going to target that in a USP that can be used to construct a sustained marketing campaign.
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That's kind of the issue with Hive. Hive in itself really isn't marketable as it's just everything and anything on the platform. However the focus on tribes built on hive is where the power is. That's where your target markets come from and how you build thriving communities that both increase the price of hive and also the value of the tribe involved.
I've done a little work on this front in my spare time as I could and it's been slowly brining people into Leo. My next focus is to mass bring over people to project blank. I had hopes of getting that done last week but work turning into a huge mess and I honestly can't see myself devoting my time to fully marketing here on Hive/Leo etc with the current payout. As much as I hate to say that honestly. So it will be done in my spare time for what I can do. I enjoy it, I love it and hope to one day soon to be able to do it consistently as I want to see tribes/communities like LEO thrive.
I always say, my first greatest investment was in myself. My second was investing in others. If I see a project that looks promising I'll do whatever I can in my extra spare time and resources to help it succeed because I believe in the project and the people behind it.
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@lordbutterfly, i am interested in hearing your thoughts around this, re. your marketing proposal
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